Women’s Enterprise USA Magazine Salutes Top WBE CEOs of 2021

Women’s Enterprise USA Magazine Salutes Top WBE CEOs of 2021

DALLAS — Women’s Enterprise USA has released its list of Top Women-owned Business Enterprise CEOs of 2021 — a group of visionary women business leaders who demonstrate the best and brightest of women-owned business enterprises. Women’s Enterprise is an award-winning print and digital publication focused on the development and accomplishments of women-owned businesses.

“These CEOs are leading the way for other female entrepreneurs to bring competitive, collaborative and innovation solutions to a marketplace in motion,” said Kristin Schneider, publisher of Women’s Enterprise. “Our Top WBE CEOs of 2021 have not only built successful companies, they are changing the way the world does business.”

To determine the top CEOs, WE USA’s team of advisors and editors reached out to the regional partner organizations of the Women’s Business Enterprise National Council and business leaders throughout the country to identify women business owners who have achieved measurable success, advanced innovation in their industries, become role models and contributed substantial time and effort to helping other WBEs. The following are the WBE CEOs ― in alphabetical order ― who most strongly exemplify these characteristics.

 Juuhi Ahuja, Founder, CEO and President, Wise Men Consultants, Houston, Texas
Imelda Alejandrino, CEO/Creative Director, AP42 Marketing and Technology, San Ramon, California
Dana C. Arnett, CEO, Wicked Bionic LLC, Los Angeles, California
Camille Austin, Owner, Elite Roofing Services Inc., Tampa, Florida
Michelle Aristeo Barton, President, Aristeo Construction Co., Livonia, Michigan
Debra Berry, CEO, Berry Industrial Group Inc., Nyack, New York
Donna Brin, Founder & CEO, bFIVE40, Little River, South Carolina
Gabrielle Christman, President and CEO, Hunter International Inc., Avon, Ohio
Donna Cole, President/CEO, Cole Chemical & Distributing Inc., Houston, Texas
Jacqueline Darna, CEO, Darna & Co. LLC dba NoMo Bands, Tampa, Florida
Iyabo Dedmon, President, ThriveOn Concepts, North Kansas City, Missouri
Dana Donofree, Founder and CEO, AnaOno LLC, Philadelphia, Pennsylvania
Nathalie Doobin, Owner, President and CEO, Harvard Services Group Inc., Miami, Florida
Leanne Duong-Ma, President/Owner, Direct Source Procurement, Las Vegas, Nevada
Pamela Feld, Founder and CEO, Triumph Technology Group, Tustin, California
Jill Frey, President and CEO, Cummins Facility Services LLC, Prospect, Ohio
Nenette Gray, Founder and CEO, Lemonade Creative Marketing LLC, Baton Rouge, Louisiana
Lili Hall, Founder, CEO and President, KNOCK Inc., Minneapolis, Minnesota
Linda Hamilton, CPA, CEPA, SYSTEMologist®, Linda A Hamilton CPA PLLC, New York, New York
Kyra Hardwick, MBA, Managing Consultant, The Kyra Co. LLC, Houston, Texas
Jodi Cannon Hohman, CEO, Lagarda Security, Burton, Michigan
Kate Holby, Co-Founder, Ajiri Tea Co., Upper Black Eddy, Pennsylvania
Porcha Johnson, Founder and Publisher, Black Girl Health, Harrisburg, Pennsylvania
Hannah Kain, President and CEO, ALOM Technologies Corp., Fremont, California
Sharai Lavoie, CEO/Managing Member, Lavoie CPA PLLC, Charlotte, North Carolina
Mary Lawrence, President, Richards Graphic Communications Inc., Bellwood, Illinois
Elizabeth Ledoux, Founder and Head Strategist, The Transition Strategists, Ft. Collins, Colorado
Sandy Lish, Principal & Co-Founder, The Castle Group Inc., Boston, Massachusetts
Betty Manetta, President and CEO, Argent Associates, Plano, Texas
Michelle Manire, CMM, Founder and President, Coast to Coast Conferences & Events, Long Beach, California
Dee C. Marshall, CEO, Diverse & Engaged LLC, Newark, New Jersey
Carol Muszynski, President, Eighth Day Design Inc., Falls Church, Virginia
Carmen Nazario, President/CEO, ELYON International Inc., Vancouver, Washington
Mary Parker, CEO, ALL N ONE Security Enterprise, Atlanta, GA
Lauren Rakolta, President & CEO, DFM Solutions Inc., Detroit, Michigan
Ann Ramakumaran – will send responses, CEO and Founder, Ampcus Inc., Chantilly, Virginia
Angelica Rivera, President and CEO, Colmex Construction LLC, New Orleans, Louisiana
Silvana Rosero, President & CEO, Laguna Media Group, Grand Prairie, Texas
Jenell Ross, President, Bob Ross Auto Group, Bobrossauto.com
Molly Sandlin, Founder and President, CAET Project Management Consultants LLC, Keller, Texas
Rosa Santana, Founder and CEO, Santana Group, San Antonio, Texas
Billie Bryant Schultz, CEO, CESCO Inc., Dallas, Texas
Wendy Spivak, Principal & Co-Founder, The Castle Group Inc., Boston, Massachusetts
Debra Stevens, Principal, The Stevens Group/International Tenant Representative Alliance Global, Boston, Massachusetts
Liora Stone, President, Precision Engineering Inc., Uxbridge, Massachusetts
Amy Tiller, CEO and Co-Founder, Inspired Results Inc., Portland, Oregon
Andrea Tsakanikas, President, CrewFacilities.com LLC, Austin, Texas
Nina Vaca, CEO, Pinnacle Group, Dallas, Texas
Biddie Webb, Partner, Limb Design LLC, Houston, Texas
Liz Whitehead, CEO, 12PointFive LLC, Silver Spring, Maryland

 

For questions, please contact:

Kristin Schneider, Publisher

kristin@wegp.biz

 

About WE USA magazine

Now close to celebrating its 30th anniversary, WE USA magazine is America’s award-winning resource for information on women’s business enterprise and diversity. Reaching an audience of women business owners, corporate procurement managers and executives, education professionals and government representatives, WE USA focuses on value for the readers, advertisers and communities it serves. For more information, visit weusa.biz.

    Women Who Lead: Kelley Michalski with Lavoie CPA

    Women Who Lead: Kelley Michalski with Lavoie CPA

    Each #WomenWhoLead feature will be showcased on a wall mural in South End Charlotte. If you know a woman leader who you want to feature on the wall, please click the button to nominate her.

    When Kelley Michalski decided to leave her long-time corporate career to open barre3 Fort Mill, a boutique fitness studio, she expected to flex different muscles as a small business owner. But what she didn’t expect was a complete change in mindset. 

    Her mindset changed in waves. 

    The first change was accepting that she was creating a business from the ground up without the safety nets of a corporate setting. This led to the next realization: Instead of siloing and shelving her corporate experience, she needed to harness and utilize it as a small business owner. 

    The last change in mindset was the most significant. Michalski decided to join the financial management company Lavoie CPA while continuing to run Barre3 Fort Mill. 

    “At Lavoie, I enjoyed helping small businesses. Being a small business owner myself, I wanted to provide value to small businesses. I no longer wanted to be in the C suite of a large corporate organization,” says Michalski. 

    “It’s just interesting how your whole career changes and your mindset changes as well. I’ve always been a career-driven person. And then when you step back, you realize what’s truly important and valuable to you.” 

    We sat down with Michalski and asked her more about her experience. 

    You are the Vice President of Operations at Lavoie, but you’re also the owner of a fitness studio, correct?  

    Yes. The last position that I had when I was in corporate was CFO for a division of a Fortune 15 company, and I left about four years ago to exercise my entrepreneurial spirit. I opened up my own business, which is a boutique fitness studio. I went from corporate CFO to a fitness studio owner. So it was a complete 180. 

    But I always wanted to own my own business. I’ve always wanted to exercise that entrepreneurial spirit and drive something for community, a place where people have a sense of belonging and feel welcomed. That’s what I have worked to create within my fitness studio. 

    So then fast forward. As strange as it probably sounds, I really missed exercising the strategic accounting and finance side of my brain. Sharai, [ CEO of Lavoie CPA], and I have known each other for a few years and I started reaching out to her to say “Hey if you ever have an overflow need, let me know and I can jump in and help with some projects.” And that has now led to having a bigger role within the [Lavoie] organization. And this January, I became a partner of the organization and I am now responsible for our client operations group.

    What was it like to start your small business?  

    The reality was that it was, I will say, a hard transition. I mean, you leave a corporate environment where you have structure, you have your paycheck — let’s just put it that way — you have a team, and you have all of these support mechanisms around you. And then you move into creating something on your own and you’re building it. 

    Some people can jump right into that. For me, it was a bit of a hard transition in the sense that I had to switch the way I was thinking. I had to remember that I’m building and starting and that [all of those support mechanisms] were not coming with [me]. 

    After opening your studio, was getting your foot back into the corporate world a way to make things less scary and provide a little more stability? 

    Possibly. And I’m sure that’s one reason why. It was a comfort zone. It was “This is something that I feel confident about, I’m good at it. So let me bring that back in and kind of reduce the scary that comes with starting your own business.” 

    But I don’t want that to sound like I couldn’t handle starting my own business. I have enjoyed every bit of the journey and continue to look forward to growing my business.

    If I had to do it over again, the advice I would give is you really have to change your mindset. Changing your mindset to “How can you pour that [large corporate] experience into your own business and your own structure to build [your business] from the ground up?”

    Often, I thought that [my corporate experience] didn’t translate. [I] built balanced scorecards, [I] built lean strategic objectives for large organizations, and then I was like, “I’m not even using this skill set.” 

    Later, I had a tough conversation with myself asking “Why are you not translating [your skills]?” Even though it’s a small business you can still create a balanced scorecard, you can still create strategic objectives, you can bring that skill set with you.

    Where does your entrepreneurial spirit come from? 

    In my first class [at business school], we had to create our own company and the financials for our company. I still to this day — and I’ve been out of college for many years — I still remember that project. And I think that set the seed a little bit for [me] having my own company. 

    I think the other part of it is I’ve been a very career-oriented individual. So I’ve been very passionate. I’ve been very hard working. That’s how I grew up. 

    My generation grew up with the sense that you work hard and you get a payoff for it. It was never like, “Well I’m just going to wait for a promotion to be given to me.” No. I’m going to work for it and earn it. And [starting my own business], I think it’s just almost a natural next step in this. I’m going to create something and I’m going to work for it.

    Are there any mentors or role models that helped shape your work ethic? 

    There was one individual. He said to me once “You’ve got potential. I want to mentor you.” And the biggest thing that I learned from him is you have to seek out the mentoring. 

    I always say this when people ask me if I will mentor them — and they would literally wait for me to schedule the meeting. Or, let’s say we would schedule a meeting, they would think I would bring this amazing advice. No. You have to seek out the mentor. You need to think about, “Here are the areas I want to focus on, here’s where my opportunities are. I’m going to schedule the meeting with my mentor.” 

    And that kind of relates to something else that I learned throughout my career is, you cannot wait for the opportunities to come to you. You have to create your path of where you want to go. 

    There was a point in my career where I felt stuck and I was like “Everyone else is getting these opportunities. Why am I not getting these opportunities? Everyone else is getting picked to be part of the project, why am I getting to be part of the project?” 

    And one day it just flipped and I realized, “They may not know that I want to be part of that project.” I had to say “I want to grow here. The next time you have a project that comes up related to this, can I be part of it?” 

    Once that flipped, my career actually went boom

    How do you continue to practice asking for what you want? 

    That’s where you create a network to run ideas by people. I don’t have to ask anymore to be in the next position, I can just go for it. But it’s having the resources of a network to be able to say “What do you think about this? Is this a crazy idea?” 

    What do you think is next in your future? 

    Retire early. Ha. Ideally, I would love to have different business offerings, operate more businesses that I’ve created and be that strategic visionary component. That is what I have my eye on right now. As an entrepreneur, you don’t really focus on one thing. You focus on multiple avenues and I’m trying to decide what my next avenue is going to be while keeping my current avenue. Those are not going anywhere!

    What is a new skill you’re learning right now? 

    I’ve learned how to do social media. As much as I personally do not like it and wish I didn’t have to be on [social media], if you own a business, there’s no choice. You have to be on social media. It is crucial to the success of your business. So that’s been a new skill that I’ve had to learn. 

    I’ve learned how to use different tools to create graphics and content. I could easily outsource this but because I have this creative side part of my brain, I enjoy doing it.

    Women Who Lead: Sharai Lavoie with Lavoie CPA

    Women Who Lead: Sharai Lavoie with Lavoie CPA

    Each #WomenWhoLead feature will be showcased on a wall mural in South End Charlotte. If you know a woman leader who you want to feature on the wall, please click the button to nominate her.

    Although Sharai Lavoie doesn’t like talking about herself, there certainly is a lot to keep the conversation going. 

    Lavoie is the founder and CEO of Lavoie CPA, a professional services and technology firm that provides strategic advice to its roster of clients. Since starting her own company in 2009, Lavoie was awarded the Woman in Business award in 2017 by the Charlotte Business Journal. 

    “I never wanted [my business] to be a typical partner structure,” Lavoie says. “The passion in what we do is around knowing that you’re making a difference in the company that you’re working with.”

    We sat down with Lavoie, who graciously answered a few questions about her experience in business and finance. 

    What were you able to do as the founder of your own company that you couldn’t working for someone else? 

    When you’re working for someone else, you can see that something needs to be done but you don’t necessarily have the power to act upon it, making it happen. In having your own business, if I see that, okay, I think we’re going down the right path or we need to go in a different direction, I don’t have anybody to argue with about it other than myself. And what does that mean for the employees and planning for that side of things, versus, you know, having to convince somebody that we really need to be going in this direction or we really need to pay more attention to this part of what’s going on in the world. I don’t have to convince somebody of that.

     

    Because you don’t have to convince anyone, are you able to do your job better? Are you able to maximize your skills in the ways they’re meant to be maximized?

    Some days. Some days I am; some days I’m not. It’s just because we are a smaller company, so I do have to wear a lot of hats. But as we grow, I do get to say “This is where I’m best suited, so I’m going to focus my time here and I’m going to backfill for anything that I may be doing that I’m not suited for.” And so from that perspective, yes. 

     

    Tell us about the process of opening your own business. 

    [Opening my own business] is just something I’ve always wanted to do. I was working on it at the place that I’d left to start my own business. I was kind of doing what I’m doing now on a much smaller scale and the owner, he gave me the confidence to do it if I wanted to do it. He saw in me what I knew I had in myself. He saw it and he acknowledged it. I wasn’t like “Oh, in two years, I’m going to [start a firm] and that’s what’s gonna happen.” It was just kind of one of those things. I know I can do it, I just need to figure out how to make it happen and do it. And he was like “Yeah, go for it,” and that’s what I did.

     

    You sound so cool, calm and collected when talking about the experience. 

    It’s the scariest thing you’ll ever do. Yeah. It’s the scariest thing you’ll ever do. And I think having your first couple of employees is really scary because then you realize that you’re responsible for someone’s livelihood. 

     

    In those scary moments, what did you do to keep moving forward? 

    Honestly, I would just pray and say “Look, you’ve gotten this far. You can just keep going.” 

    You can believe in yourself, but you doubt yourself every step of the way. There was no book that I read [on how to start a firm] or any of that. It was just “I’m gonna do this. If this messes up, there are other things that I know I can do because I’ve gotten this experience to do this.” I just would pray about it and say “Okay. Get over yourself and get going.”

     

    Why is advancing women in business important to you? 

    From the woman’s perspective, you know, you spend so much time with people, so to speak, putting you in your place: “This is your place; those are your boundaries.” And I love to see women take up roles in a man’s space because it says “Screw you; you missed out.” That’s the part about women in business that I love. 

    When you spend time hearing people tell you can’t do things because that’s not what women are supposed to do, or this is as far as you’ll probably get, or you’ll probably drop out of the workforce and have kids — and if you do that, that’s great, that’s your decision. I mean, a year into starting the business I found out that I was pregnant. I could have easily said, “Well, no one’s gonna want to work for me. After they see I’m pregnant, they’re gonna be like, ‘Well is she really going to be around or serious about this?’” But luckily, we had great clients and they got it. 

    So for me, I guess it’s more of, [as a woman] you’ve kind of been looked over for so long. And there are so many women doing so many things that they fly under the radar, why not celebrate them?

     

    What barriers existed at the start of your career that have since changed? 

    One thing I experienced, not directly from my bosses but inadvertently—and over time I have seen it change—is being viewed as more of a helper versus someone that could lead. You’re viewed as more of an assistant, like, “You can help me with some of these projects but don’t think you’re going to present anything.” So it’s more of that. But I think over time it’s been more of, “Oh, she can take that and run with it and lead with it.” 

     

    What do you hope the future of finance looks like? 

    I hope that the future is more diverse. And I think that the future of accounting and finance is going to be a different landscape where the people that are in it are there more for the strategic side of things. Because I think a lot of things will end up being automated. And so I’m hoping that it will be more diverse in the sense that people aren’t just looking at you as these are the few things that you do, they realize that it’s a much broader scope.

     

    You may have been in positions where you were the only woman, so there were no senior women to mentor you. Now that you’re in this executive position, how do you feel about mentoring others? 

    I actually mentor with Innovate Charlotte. I’ll do it in a heartbeat. If you have something that you can tell someone or a resource you can provide to them, you should. It shouldn’t feel like a space where you feel like “Oh I can’t tell this person this because of XYZ.” 

    If you don’t ask, you don’t get, and if you don’t speak about it you don’t learn. Nobody can read your mind. You have to be willing to pay it forward. And I guess for me, with mentoring and trying to mentor, it’s more about paying forward. Helping someone else so that maybe they don’t have to have as hard of a road as I have had. 

    What are you most proud of? 

    I think I’m probably most proud of the fact that I made it this far as a mom and my son still thinks I’m cool. It just gives me the courage to do this.

    Really, how so?

    Because [my son] gets to see that a woman in this position is how it’s supposed to be. He thinks I can do anything.

    What is a new skill you’re learning right now? 

    To forgive myself. Honestly, learning to forgive myself. Stuff is gonna happen, and you just have to deal with it and keep going. Anything that you do, so long as you’re doing it from a space of good and what you think is the right thing to do, then it’s okay. You just have to do it from the right place to start with, it doesn’t matter if you fall on your face.

    Strategic Financial Planning In 2 Questions

    Strategic Financial Planning In 2 Questions

    Developing a strategic financial plan can seem daunting; however, it can be boiled down into two questions: what are you doing now and where do you want to be? This article walks you through the process of answering these two questions, providing a foundation for developing a financial strategy for your organization.

    Question 1: What Are You Doing Now?

    Every journey has a starting point and an ending point. Before you can implement a plan to achieve your financial goals, it is important to consider where you are now.

    Current State of the Numbers

    The current state of your organization’s numbers are a good starting point when determining your organization’s capability to meet its financial goals.  Some important questions to ask include:

    • Are you in a position of stability? Financial stability is vital to reaching “stretch” goals.  If the organization is not currently financially stable, it is important to identify this fact and develop a strategy for achieving stability as a first step in the planning process.
    • What is actually coming in/out the door? Knowing the size of the company’s cash reserves is not enough for financial planning.  How much revenue is coming into the organization and how much is going out again as expenses?
    • What is fueling the majority of your expenses? While increasing sales is one way of improving the organization’s financial footing, the ability to do so depends on the market and potential customers.  Identifying and minimizing expenses increases profits as well but is less impacted by external factors.

    Culture

    Achieving financial goals requires the support of the entire organization.  Take a moment to consider your organization’s culture and if the company has the maturity and ability to meet its goals.

    • Do your decisions match your vision and mission? An organization’s goals and procedures are important, but actions are even more so.  Are your decisions, both recent and historical, helping to move the organization towards its goals?
    • Would your employees agree? Employees throughout the organization can have different perspectives, insights, and recommendations.  Ask those “down in the weeds” how well the company is following its vision and mission and how they believe things could do better.

    Question 2: Where Do You Want To Be?

    The effectiveness of a strategic plan can only be effectively measured if there are usable metrics.  Before starting to build a plan to improve the organization’s financial position, it is necessary to define success and failure.

    Targets

    The first step in defining “success” for a financial strategy is defining concrete targets.  From there, the next question to ask is what do you need to achieve your targets?

    • Human Capital.  Does your organization have the human capital necessary to achieve its goals?  This not only includes headcount but access to the specific skill sets required now and in the future.
    • Acquisitions. Does your organization have the capabilities that it requires?  Are there areas of your business where things could be done more effectively or efficiently?
    • IT Investments. The IT landscape is evolving rapidly, and new solutions have the potential to dramatically improve operational efficiency and effectiveness.  Are there any IT investments that the organization should make that would help in reaching its targets?

    Expenses

    A failure to properly monitor and manage expenses is one of the most common ways that businesses fail to achieve their financial goals.  Gaining visibility into past, present, and future expenditures is an essential part of financial planning.

    • How can you gain more visibility into your expenditures? Visibility into expenditures is essential to identifying opportunities for optimizations and cost cutting.  How can you achieve a higher level of visibility into business operations?
    • Do you have an idea of your cash flow on a daily, weekly, and monthly basis? What level of visibility do you currently have into your organization’s cash flows?  Examining cash flows at the daily, weekly, and monthly level can help to identify potential inefficiencies and opportunities.

    Beginning Your Strategic Financial Plan

    Answering the questions that were asked in this article enables you to lay the groundwork for developing your organization’s financial strategy.  To learn about the next steps in your financial planning process, download the CEO’s Guide to Strategic Financial Planning.

    Lavoie Secures Kelley Michalski as Partner and Vice President of Operations

    Lavoie Secures Kelley Michalski as Partner and Vice President of Operations

    Lavoie secured Kelley Michalski as Partner and Vice President of Operations. Lavoie is excited to welcome Kelley Michalski to our team as our new Partner and Vice President of Operations in Charlotte, NC. In this role, Michalski will be responsible for managing client operations, maintaining internal control structures, and providing strategic support to our clients and organizations. As Lavoie continues to grow exponentially year over year, Michalski’s leadership will be an invaluable asset in reaching our goals.

    “I am truly looking forward to being a part of an established market leader in the finance field,” said Michalski. “I’m excited to become a contributor to the growth of Lavoie.” 

    Michalski brings with her over 20 years of experience leading strategic financial planning and implementation. Her wide breadth of practice includes everything from overseeing financial performance and organizational governance to managing risk and compliance. She has excelled in creating sustainable, data-driven financial strategies by developing a foundation of analytics to fuel tactical and long-term business decisions. Michalski’s leadership and expertise will be valuable additions to the Lavoie team.

    “We are delighted to have Kelley become a Partner with the company. Through Kelley’s involvement with our team over the years, she has shown herself to be an exceptional leader in the industry,” said Sharai Lavoie, Lavoie’s CEO/Managing Member.

    Prior to joining Lavoie, Michalski was the Chief Financial Officer for a subsidiary of a Fortune 15 organization and the owner of a small business located in Charlotte. A graduate of Iowa State University, Michalski brings with her an entrepreneurial mindset to support organizations of all sizes.

    About Lavoie: Founded in 2009, Lavoie has served as a reliable Charlotte CPA firm that specializes in strategic financial and operational planning for businesses of all sizes. By delivering state-of-the-art strategic support, Lavoie’s clients can focus on growing their business and soar to the next level of greatness. In addition to providing customized solutions for clients, Lavoie prioritizes social justice issues and is extremely involved in the local Charlotte community.

    LAVOIE + BESPOKE SPORTS & ENTERTAINMENT CASE STUDY

    LAVOIE + BESPOKE SPORTS & ENTERTAINMENT CASE STUDY

    See why this award-winning Charlotte Sports & Entertainment Marketing Agency uses Lavoie CPA as their financial strategy partner

    EXECUTIVE SUMMARY

    Company: Bespoke Sports & Entertainment

    Founded: 2014

    Specialty: Sports and entertainment consulting and experiential marketing agency

    Location: Charlotte, NC

    With over 50 years of combined experience in Sports & Entertainment Marketing, Bespoke’s founders, have seen their fair share of agencies come and go. They have worked with some of the largest names and most complex brands in the sports and entertainment industry. So, when they started their venture, they knew they needed more than just an accountant to supervise their financial stability. They needed a financial strategist that could confidently run major investor meetings and take control of the company’s future; and a firm that could manage expenses while also augmenting human resource needs.

    Download the case study to learn how Lavoie helped the company grow year over year and work with award-winning brands.

    “It’s simple, Lavoie helped us create the infrastructure we needed. From setting up accounts payable and HR policies to recommending affordable technology, Sharai Lavoie and her team were there to give us the day to day insights we needed to keep cash flowing, flexibility to focus on sales, and proactive recommendations that enabled us to scale at the right pace.”

    Mike Boykin

    CEO & Cofounder