by Sharai Lavoie | Sep 24, 2025 | Financial Planning & Forecasting, Outsourced Accounting & CFO
In moments that matter, whether it’s a potential acquisition, investor outreach, or board presentation, leadership teams are often asked to respond quickly, with accuracy and confidence. But for many companies, these moments cause strain. Reports take too long to generate. Numbers don’t reconcile. Teams aren’t aligned.
At Lavoie CPA, we help businesses remove that friction entirely. We partner with leadership teams to implement operational systems that support fast, confident decision-making, without pausing or disrupting the business. The result is not just faster turnaround; it’s a competitive edge rooted in financial readiness.
How Prepared Companies Stay Ahead
Companies that consistently lead in high-stakes moments aren’t just reacting better; they’re operating differently every day. Their readiness isn’t circumstantial; it’s systemic.
Here’s what sets them apart:
- Up-to-Date, Reconciled Financials – They don’t wait until a deal is on the table to clean up the books. Regular monthly reconciliations keep financials accurate, timely, and ready for investor-grade review, at a moment’s notice.
- Current and Accessible Data Rooms – Prepared teams maintain their data rooms as living documents, not static folders. Contracts, KPIs, policies, and investor materials are continuously updated, so there’s no scramble when due diligence begins.
- Connected Systems and Unified Data – Their accounting and CRM platforms talk to each other. That means sales forecasts, revenue models, and board reporting all pull from the same, accurate source, avoiding the time lost reconciling conflicting versions.
- Cross-Functional Collaboration – Sales, finance, and operations don’t operate in silos. They follow a rhythm of shared reporting and joint planning, which prevents misalignment and builds internal trust.
The net result? When a board request or investor inquiry arrives, these companies don’t have to “get ready.” They already are.
What Lavoie CPA Helps You Build (and How)
We’ve seen too many companies lose time, deals, or valuation because their internal systems couldn’t keep up with external opportunities. That’s why our approach focuses on building infrastructure that supports speed, clarity, and resilience.
Here’s how we do it:
1. Financials That Are Always Deal-Ready
Rather than waiting for year-end or major events, we help clients implement monthly close and reconciliation processes. This means your numbers are never more than a few weeks old, and they’re always audit-ready, accurate, and aligned with how you present your business to investors or buyers. No need to pull late nights reworking spreadsheets or searching for backups.
2. CRM-to-Finance Integration for Real-Time Insight
Your pipeline data shouldn’t live in isolation from your financial data. We help clients connect CRM and accounting systems in ways that make revenue projections, cash flow models, and investor presentations easy to generate and easy to trust. This ensures alignment between what sales is saying, what finance is reporting, and what leadership is deciding.
3. Proactive, Not Reactive, Document Management
We work with clients to establish documentation routines that keep contracts, metrics, cap tables, and policy files up to date on a regular cadence. This includes building and maintaining data room structures that reflect your business today, not last quarter. When diligence begins, you’re already positioned to respond confidently.
4. A Cadence of Collaboration
Processes matter, but so does communication. We facilitate monthly and quarterly syncs across departments to review forecasts, reconcile assumptions, and adjust as needed. This structure prevents misalignment and ensures every team is working from the same strategic narrative.
Why It Pays Off, Every Day, Not Just in Deals
A readiness mindset doesn’t just help you when something big happens. It improves how your business operates every day.
- Shorter Due Diligence Cycles – When everything is in place, buyers and investors can move faster and with more confidence.
- Increased Investor and Board Trust – Consistent, reconciled data builds credibility. It signals that your team knows what’s happening in the business at all times.
- Stronger Negotiation Leverage – Prepared companies aren’t just reacting to offers. They’re proactively shaping the conversation, armed with accurate data and clear narratives.
- Confidence Across the Team – When systems support the team, the team can focus on strategy, not cleanup. That confidence radiates across the organization.
Be the Company That’s Always Ready
You don’t need to wait for the next big ask to start preparing. In fact, the companies that do best in high-pressure situations are the ones that have already done the work to operate with clarity every day.
At Lavoie CPA, we help leadership teams build the cadence, structure, and financial visibility they need to act strategically, without slowing down. Whether you’re planning for growth, considering funding, or just want to improve internal alignment, we help you get ready and stay ready.
Start the conversation today.
by Sharai Lavoie | Mar 5, 2025 | Financial Planning & Forecasting, Outsourced Accounting & CFO
In the evolving world of accounting, teams are inundated with transactional data, compliance demands, and the pressure to deliver real-time insights. At Lavoie CPA, we’ve turned these challenges into opportunities by harnessing Ramp, a spend management platform that automates workflows, enhances accuracy, and empowers strategic decision-making. In this detailed guide, we explore how our team maximizes Ramp’s capabilities, sharing actionable strategies, lessons learned, and best practices to help your organization achieve similar success.
1. Automating Data Syncs: The Backbone of Efficiency
Modern finance hinges on seamless integration between systems. Ramp’s ability to sync with accounting platforms like Sage Intacct eliminates manual data entry and ensures consistency across platforms.
How It Works:
- Two-Way Sync for Precision: Ramp pulls critical data dimensions (e.g., departments, projects, vendors) directly from Sage Intacct. This two-way flow prevents overwrites and ensures that coding rules, and location tags remain aligned.
- Tailored Data Views: With 15+ dimensions available, a team can easily drown in data noise. Our solution? Customizable dashboards. By filtering out non-essential information (e.g., focusing on core dimensions like department, project, and employee), we’ve reduced clutter and accelerated review cycles and transaction processing.
Real-World Impact:
For a client managing multi-location operations, syncing location codes from Sage Intacct to Ramp automated expense allocation across sites. This eliminates hours of manual tagging and reduces coding errors.
Implementation Tips:
- Start with a pilot: Sync only essential dimensions (e.g., department and project) before expanding.
- Use Ramp’s “Saved Views” feature to create role-specific dashboards (e.g., accounts payable team members should have a different view than department heads).
2. Ensuring Data Consistency Through Dimension Syncing
When managing financial systems like Sage Intacct and Ramp, data consistency and mapping are critical to ensuring visibility of expenses. We find that ensuring synchronization between key data points, such as departments, projects, and general ledger codes, can streamline and reporting and reconciliation processes.
Are Your Data Dimensions in Sync?
Proper dimension syncing between platforms ensures that critical data points flow effortlessly across systems.
Specifically, finance teams should ensure department and project codes are timely syncing from Sage Intacct to Ramp. This allows accurate coding in Ramp in order to achieve at least weekly loading of transactions from Ramp into Sage Intacct. By breaking down this sync process into weekly increments, companies can complete their month-end closes more timely and accurately.
Key Benefits of Timely Syncing:
- Accurate Reporting: Dimension syncing ensures that data across all reports remains consistent, providing real-time insights without second-guessing.
- Error Reduction: Proper synchronization reduces errors caused by missing or incorrect codes, minimizing delays during month-end close.
- Increased Efficiency: Teams can spend less time on repetitive tasks and more on high-value analysis.
3. Daily Financial Hygiene: Proactive Oversight Saves Month-End Headaches
Waiting until month-end to review transactions is a recipe for chaos. At Lavoie CPA, we advocate for daily financial check-ins, a practice that transforms reactive firefighting into proactive control.
Why Daily Reviews Matter:
- Catch Syncing Delays: Adding a vendor or employee in Sage Intacct can take up to an hour to reflect in Ramp. Daily checks ensure discrepancies (e.g., a missing vendor code) are flagged and resolved before they cascade.
- Rule-Driven Automation: While Ramp applies rules at the department level (e.g., auto-coding all finance team meals as “Travel & Entertainment”), employee-specific cases still require manual input. Daily reviews keep these exceptions manageable.
Case in Point:
A client’s finance team accidentally charged a software subscription to the wrong project code. Because the error was caught within 24 hours (thanks to daily review of Ramp transactions), the correction took minutes, not days.
Best Practices:
Assign a team member to spend 10–15 minutes daily reviewing:
- New vendors, employees, and other data dimensions are synced from Sage Intacct
- Transactions lacking rules or requiring manual coding
- Ramp’s AI-generated coding suggestions
- Use Ramp’s “Notes” feature to document unresolved items for follow-up.
4. Decoding Ambiguity: Strategies for “Mystery Transactions”
Even with automation, some transactions defy easy categorization. Here’s how we tackle ambiguity:
- Leverage Ramp’s AI Suggestions: Ramp analyzes vendor names, amounts, and historical patterns to propose categories.
- Proactive Research: A 30-second Google search for the vendor name often reveals the nature of the expense.
- Client Follow-Up: For recurring ambiguities, we collaborate with clients to establish biweekly check-ins. This ensures expenses like client dinners or event costs are clarified before coding.
- Refine Rules Over Time: When a previously ambiguous vendor becomes a recurring expense, we create a new Ramp rule to auto-code future transactions.
Fraud Prevention in Action:
Ramp’s outlier detection flagged a $748 restaurant charge for a client with a $100 per-meal policy. The transaction was traced to a hotel stay during a conference and was approved after proper documentation. Without automation, this could have easily slipped through unnoticed.
5. Streamlining Month-End: From Chaos to Calm
Month-end close is often synonymous with stress, but Ramp’s tools transform it into a structured and scalable process.
Our Month-End Playbook:
Finalize Transactions (Weekly):
- Sync all fully coded, approved transactions to Sage Intacct throughout the month. We use weekly checkpoints to identify unapproved or unknown transactions and reach out to our clients.
- Leading up to month end, ensure all transactions are accounted for within 2-3 days prior to the last day of the month.
Address Exceptions (Day 1 of month end close):
- Immaterial unresolved items are moved to a “Pending” ledger for next month.
- Any material unresolved items are immediately followed up with our clients.
Final month end reconciliation (Day 2 of month end close):
- Ensure all transactions are synced from Ramp into the accounting system.
- Complete month-end reconciliation of the Ramp balance to the balance sheet.
6. Ramp’s Strengths and Strategic Workarounds
Where Ramp Excels:
- Real-Time Fraud Detection: Customizable thresholds flag outliers (e.g., expenses exceeding department budgets).
- Scalable Rule Engine: Rules adapt as teams grow, new departments inherit coding logic without manual setup.
Areas to Optimize:
- Employee-Level Rules: Currently, rules apply to departments, not individuals. For now, we use manual entries for employee-specific cases (e.g., a new hire with unique expense needs).
- Vendor Sync Speed: While most data syncs instantly, vendor additions can take up to an hour. We mitigate this by batching new vendor setups midday.
Why Ramp is a Game-Changer for Modern Finance Teams
Ramp isn’t just about automation, it’s about elevating the accounting team from a cost center to a strategic partner. By implementing the strategies above, Lavoie CPA clients have:
- Reduced manual reconciliation time
- Eliminating coding errors through rule-driven workflows
- Improved compliance with real-time fraud alerts
Unlock the Full Potential of Ramp
Whether you’re new to Ramp or seeking to optimize its use, Lavoie CPA’s professionals can help you design a tailored integration strategy. Start the Conversation and discover how to turn financial complexity into clarity.
Start the Conversation.
by Sharai Lavoie | Mar 1, 2025 | Financial Planning & Forecasting, Outsourced Accounting & CFO
In the world of accounting, efficiency and accuracy are non-negotiable. But as businesses grow and their financial operations become more complex, achieving these goals can feel like an uphill battle. The solution? A harmonious blend of automation and human expertise.
At Lavoie CPA, we’ve seen firsthand how this balance can transform accounting processes. Let’s explore how you can leverage technology to streamline your workflows while empowering your team to focus on what truly matters.
Step 1: Start with Seamless Integrations
Imagine this: Your accounts payable team is drowning in paper invoices, manually entering data into your accounting system, and chasing approvals via email. Sound familiar? This is where seamless integrations come in.
By using APIs (Application Programming Interfaces), you can connect your accounting software with other tools, such as Bill.com for accounts payable and your bank feeds for real-time transaction updates. The result?
- Faster Processes: Invoices are automatically uploaded and matched to purchase orders.
- Fewer Errors: No more manual data entry means fewer mistakes.
- Real-Time Insights: Your financial data is always up-to-date, giving you a clear picture of your cash flow.
For example, one of our clients, a mid-sized software company, reduced their invoice processing time by 90% and requires less than 5 hours of review time per week after integrating Bill.com with Sage Intacct.
Exploring the right software solutions is key to achieving these efficiencies. Learn more about how our tailored software solutions can transform your accounting processes.
Step 2: Streamline Approvals with Transactional Source Systems
Approvals are a necessary part of accounting, but they don’t have to be a bottleneck. With transactional source systems like Bill.com, Ramp, Salesforce, Hubspot, Paycom, Gusto, and Trinet, you can manage approvals outside of your ERP system, reducing the need for multiple users to access your ERP directly.
Here’s how it works, using Bill.com as an example:
- Invoices are emailed by vendors directly into Bill.com.
- A junior accountant reviews and processes the invoices in Bill.com, including GL and departmental coding.
- Approvers receive notifications and can review and approve invoices on the go.
- Once approved, the data flows seamlessly into your accounting system.
This approach not only speeds up the process but also enhances security by limiting ERP access to essential personnel, a strategy proven to reduce operational costs by minimizing errors and administrative overhead. Discover how transactional systems can lower your operational costs while optimizing workflows.
Step 3: Adopt Weekly Reconciliations
The end of the month is often a stressful time for accounting teams. But what if you could spread the workload throughout the month? Enter weekly reconciliations.
By reconciling transactions weekly, you can:
- Catch Errors Early: Identify discrepancies before they snowball into bigger issues.
- Simplify Month-End Closing: With most of the work already done, closing the books becomes a breeze.
- Improve Accuracy: Your financial statements will be more reliable.
For instance, a healthcare client of ours switched to weekly reconciliations and reduced their month-end close time from 10 days to just 3.
Step 4: Delegate to Empower Your Team
Automation handles repetitive tasks, but your team’s expertise drives strategic decisions. The key is effective delegation:
- Automate Routine Tasks: Use tools like Sage Intacct to automate report generation and data entry.
- Delegate Appropriately: Assign reconciliations or invoice processing to junior staff.
- Consider Outsourcing: Free up your team’s bandwidth by leveraging specialized support for non-core tasks.
For example, one client delegated daily entries to a staff accountant, allowing their controller to focus on forecasting, resulting in a 20% productivity boost. For businesses needing deeper support, our outsourced accounting services provide strategic relief, enabling your team to prioritize high-impact work.
Why Lavoie CPA?
At Lavoie CPA, we specialize in harmonizing automation and human proficiency. Our approach includes:
- Implementing Integrated Systems: Connect tools like Sage Intacct for seamless data flow
- Optimizing Workflows: Streamline approvals, reconciliations, and cost-saving strategies.
Empowering Teams: Training, delegation frameworks, and scalable outsourcing options.
Conclusion
Balancing automation with human insight is no longer optional, it’s essential for growth. By integrating systems, streamlining approvals, reconciling proactively, and delegating strategically, you’ll unlock efficiency and accuracy.
Ready to transform your accounting processes? Explore our software solutions, learn how to reduce operational costs, or discover the benefits of outsourced accounting.
Start the conversation today!
by Sharai Lavoie | Jan 27, 2025 | Outsourced Accounting & CFO
Running a business with multiple legal entities, such as subsidiaries, parent companies, or international operations, can be a rewarding but complex endeavor. Whether you’re managing a health-tech company with an MSO-PC model or overseeing a US-based entity with foreign subsidiaries, the challenges of consolidating financial data and ensuring accurate reporting can quickly become overwhelming.
At Lavoie CPA, we understand these challenges firsthand. Many small and medium-sized businesses struggle with outdated accounting systems and manual processes that hinder growth and efficiency. This is where outsourced accounting can play a pivotal role in alleviating such pressures, allowing businesses to focus on scaling without the burden of financial mismanagement. Explore how outsourced accounting can help your business.
The Challenges of Managing Multiple Entities
1. Complex Consolidations
Combining financial statements for multiple entities is no small feat. Many businesses rely on simple accounting systems like QuickBooks, which lack the functionality to handle consolidated reporting seamlessly. As a result, companies often resort to manual processes in Excel, which are time-consuming, error-prone, and difficult to scale.
For example, health-tech companies with an MSO-PC model must consolidate financial data from multiple professional corporations (PCs) under a management services organization (MSO). Similarly, businesses with foreign subsidiaries face the added complexity of currency translation, such as converting Euro-based financial statements into US Dollars. Learn how a business systems and process assessment can streamline consolidation challenges and optimize efficiency.
2. Inadequate Handling of Foreign Currency
QuickBooks and similar systems often fall short when it comes to foreign currency translation. Accurate conversion requires real-time exchange rates and sophisticated calculations, which many entry-level accounting systems cannot provide. This can lead to discrepancies in financial reporting and compliance issues. Check out how effective software solutions can tackle these foreign currency complexities to avoid reporting errors.
3. Lack of Integrated KPIs and Metrics
High-quality financial management goes beyond just numbers. Businesses need to track key performance indicators (KPIs) and non-financial metrics across all entities. Unfortunately, many accounting systems cannot automatically consolidate these metrics, leaving decision-makers without the insights they need to drive growth. Discover how having financial transparency across your business entities can boost operational insights and strategic decisions.
The Solution: Sage Intacct and Lavoie CPA’s Approach
At Lavoie CPA, we believe the key to effective multi-entity accounting lies in two critical components: the right accounting system and the right team. That’s why we recommend Sage Intacct, a cloud-based ERP system designed to meet the unique needs of businesses with multiple entities.
Why Sage Intacct Stands Out
1. Seamless Consolidations
Sage Intacct simplifies the consolidation process by automating the combination of financial statements across multiple entities. Whether you’re managing subsidiaries under an MSO-PC model or consolidating international operations, Sage Intacct ensures accuracy and compliance with minimal manual effort. This level of seamless consolidation is vital for businesses of all sizes, including start-ups. Learn more about outsourced accounting for start-ups to see how it can benefit your operations from the get-go.
2. Advanced Currency Management
Unlike QuickBooks, Sage Intacct excels at foreign currency translation. The system supports real-time exchange rates and automatically converts financial data into your desired currency, ensuring accurate reporting for global operations.
3. Integrated KPIs and Dashboards
Sage Intacct goes beyond traditional accounting by offering robust reporting and dashboard capabilities. You can track financial and non-financial KPIs across all entities, giving you a comprehensive view of your business’s performance. For businesses that seek to drive performance while reducing operational costs, here’s how to do it effectively with the right technology and strategy.
3. Scalability and Flexibility
As your business grows, Sage Intacct grows with you. The system is highly scalable, making it ideal for small and medium-sized businesses that plan to expand their operations or add new entities.
Budgeting in a Multi-Entity Environment
Effective budgeting is critical for businesses with multiple entities. Sage Intacct streamlines this process by allowing you to compare budgets versus actual results for each entity while providing a consolidated view of your overall financial health. This ensures that you can allocate resources efficiently and make informed decisions across your organization. Learn more about business systems assessments to ensure your operations are structured for growth.
Why Choose Lavoie CPA?
At Lavoie CPA, we don’t just provide accounting services, we deliver tailored solutions that empower your business to thrive. Our team specializes in implementing and managing Sage Intacct, ensuring that your multi-entity accounting processes are as efficient and accurate as possible.
By partnering with us, you’ll gain access to:
- Personalized Support: We’ll help you navigate the complexities of multi-entity accounting, from consolidations to currency management.
- Cutting-Edge Technology: We leverage Sage Intacct’s advanced features to streamline your financial operations and provide real-time insights.
- Customized Solutions: Every business is unique, and we’ll work with you to develop a strategy that meets your specific needs.
Conclusion
Managing multiple entities doesn’t have to be a headache. With the right accounting system and a trusted partner like Lavoie CPA, you can simplify your financial processes, ensure compliance, and focus on growing your business.If you’re ready to take your multi-entity accounting to the next level, contact us today to learn more about how Sage Intacct and our approach can transform your financial management.
by Sharai Lavoie | Nov 25, 2024 | Financial Planning & Forecasting, Outsourced Accounting & CFO
Introduction
As your software company grows, the financial tools that once served you well may instead start to hinder you. From clunky manual billing processes to delayed reporting, tools that work well for small businesses can quickly lose their luster.
At Lavoie CPA, we’ve guided many software companies through this critical transition. We’ve helped companies move from basic accounting software like QuickBooks to more robust solutions like Sage Intacct. Below, we discuss five clear signs that it might be time for your company to make this switch.
Manual Billing Processes
Are you spending hours manually creating invoices or re-entering data from Salesforce into QuickBooks? Not only does this time-consuming process slow down your cash flow, but it can also increase the risk of making errors.
As your customer base grows, manual billing becomes increasingly unsustainable. It’s not just about the time spent, but about the opportunity cost of what your finance team could be doing instead of manual data entry.
Inflexible Billing Options
In today’s dynamic software market, your company’s growth hinges on its ability to offer varied pricing models. If QuickBooks won’t let you implement subscription-based, usage-based, or other innovative pricing structures, you’re missing significant growth opportunities. Modern customers expect flexible options—your billing system should support this, not hinder it.
Spreadsheet-Based Revenue Recognition
With the complexities of ASC 606, it’s no longer feasible for growing software company accounting teams to manage revenue recognition in spreadsheets. Not only is this manual entry time-consuming, but it’s also prone to errors and makes audit preparations a nightmare. If your best team members spend a disproportionate amount of their time on manual calculations, it’s a clear sign you need a stronger solution. Automated revenue recognition isn’t just a luxury—it’s a necessity for scaling software companies.
Delayed Reporting
Are you pulling all-nighters to prepare reports for investors or your board? Delayed financial closes and manual report preparation drain your resources and obstruct timely decision-making. In the fast-paced software industry, having real-time insights into your financial performance can be the difference between seizing an opportunity or missing out. If you only have access to outdated financial information, you’re ill-equipped to make the best decisions for your company’s future.
Challenging Forecasts
For software companies, being able to accurately predict cash flow, revenue, and growth is vital for strategic planning and investor relations. If you’re struggling to create reliable forecasts, it’s time to consider an upgrade. Accurate forecasting isn’t just about predicting the future; it’s also about understanding the levers that drive your business and being able to quickly and accurately model different scenarios.
How Lavoie CPA and Sage Intacct Address These Challenges
At Lavoie CPA, we specialize in implementing Sage Intacct to address the pain points discussed above.
- We integrate your quote-to-cash processes, eliminating manual data entry and reducing errors. This integration can speed up your billing cycles by 30-60%.
- We enable flexible, contract-based billing to support innovative pricing models, letting you experiment with pricing strategies that can drive growth.
- We automate revenue recognition, ensuring you’re ASC 606 compliant without the spreadsheet headaches. This not only saves time but also provides peace of mind during audits.
- We set up real-time GAAP reporting and SaaS metrics, providing instant insights into your business performance. This allows for more agile decision-making and more productive board meetings.
- We improve your forecasting capabilities, enabling you to make data-driven strategic decisions. With Sage Intacct, you can easily model different scenarios and understand the potential impact of each.
Benefits of Upgrading from QuickBooks
Companies that make the switch typically see:
- 30-60% faster quote-to-cash cycles, reducing DSO.
- 20% improvement in cash flow, freeing up resources for strategic investments.
- 30-75% shorter financial close periods, allowing finance teams to focus on analysis instead of data gathering.
- More accurate forecasting, leading to better strategic decision-making and improved investor relations.
- Scalability that supports business growth without the need to grow your finance team.
Position Your Company for Success
If your software company has begun to outgrow its spreadsheet-based billing and reporting tools, it’s time to consider a more robust financial management solution. The transition from QuickBooks to a system like Sage Intacct isn’t just about handling current challenges; it’s also about positioning your company for future growth and success.
At Lavoie CPA, we have the expertise to guide you through this transition. We understand the unique challenges of the software industry and can help tailor our implementation of Sage Intacct to your company’s specific needs.
Don’t let outdated financial systems delay your growth. Start the conversation with Lavoie CPA today to learn how we can help you implement Sage Intacct to overcome these challenges and position your company for future success. Let’s work together to transform your financial operations from a bottleneck to a strategic asset.
by Sharai Lavoie | Apr 13, 2023 | Lavoie, Outsourced Accounting & CFO
“The real success was having that partner to talk through the tough times, to handle some of the adversity, and to identify and problem-solve together—some of the things that make running the business easier”
Brad Olecki, CEO and founder of Trenches Consulting
Client
Trenches Consulting
Industry
Sports Marketing
From supply chain delays to worker shortages, many businesses have been operating in survival mode since early 2020. But for consulting companies that require each marketing campaign to deliver a solid return on investment (ROI), the survival mode gains a new dimension.
In a recent Hubspot marketing survey, 28% of marketers cited ROI as their top challenge in 2021, while another 21% expect ROI concerns to be their biggest issue in 2022 and beyond. Marketing companies can’t afford to have even a single campaign fall flat. By partnering with a financial consultant, these companies regain the time and mental energy needed to strategize and implement successful promotions.
We recently caught up with Brad Olecki, CEO and founder of Trenches Consulting, who shared how Lavoie CPA provided some much-needed financial guidance for his sports marketing company. Olecki explained how Lavoie helped Trenches gain its financial bearings and made time for senior leadership to do what they do best—making connections between brands and fans.
The Client
Atlanta-based Trenches Sports & Entertainment focuses on consulting and sales for marketing, advertising, and sponsorships in the entertainment space. Trenches tracks down sponsorships that create value for its clients, delivers brand exposure through high-profile events, and prides itself on pairing the right brands with the right partners.
Trenches knows all too well the challenges marketers face today. With the value of sponsorships constantly changing, Trenches is always on the lookout for unique partnerships that can connect top brands to their target audience.
The Challenges
With the current state of fast-paced marketing strategies, it can be tough for consultants to isolate areas they need to develop for higher growth. What’s even more difficult is trying to strategize and attract key clients while also handling financial nuts and bolts–like invoicing, growth projection, and tax planning.
Like many startups, Trenches had been managing its own finances through Quickbooks. While it has its place for general bookkeeping, Quickbooks can’t handle the big-picture planning and projection that today’s marketing companies need.
As Olecki explained, he was “just kind of bumbling my way through it, not really being effective,” when a business partner recommended Lavoie CPA. After connecting with Shari and the Lavoie team, Olecki realized how much a deep dive into Trenches’ finances would help shape the business. With Quickbooks, Olecki said, “there was no personality. There was no expert tied to it. It was limited to my knowledge and expertise,” he laughed, “which I’ve told Shari on multiple occasions I have none of when it comes to the financial space!”
Not only did Trenches need help chasing down outstanding invoices and receivables, but after spending two years in survivor mode during the pandemic, it was ready to start growing again. This meant getting a big-picture view of income and outflow, profitability, and ROI.
Lavoie helped Olecki and other Trenches leadership pursue some of the federal benefits available to businesses, including PPP loans and Employee Retention Credits (ERCs) under the CARES ACT. “These things weren’t necessarily on my radar,” said Olecki. “Lavoie provided me with the tools and the information in the background that I needed to grow and scale.”
The Solution
“A key component to the success we had working with Lavoie is that Shari understood the challenges we faced,” Olecki said. “She has an entrepreneurial spirit and approached things much like we do at Trenches, which is very, very important.” He continued, “the real success was having that partner to talk through the tough times, to handle some of the adversity, and to identify and problem-solve together—some of the things that make running the business easier.”
Along with PPP and CARES Act benefits, Trenches was able to improve its cash flow by following up on delinquent accounts while also collecting the data needed to assess its financial standing, tax liability, and other key metrics. Having this information made it far easier to run growth projections and get a better grasp on the company’s finances. And when it comes to the ROI of marketing campaigns, solid financials make it far easier to drill down into what works and what doesn’t.
“Partnering with Lavoie allowed me to do what I do best, which is run our key services and offerings,” said Olecki. “I rely on them to do a lot of that administrative work that would have fallen apart under my guys if I didn’t add it on.” Olecki noted that he “really loves the flexibility that came with Lavoie working to fit us, as opposed to us having to fit into a box they already had.”
When asked what’s next for Trenches, Olecki replied, “I think we want to continue to build and sustain… we now can enter into a little more of a growth model mindset.” From helping Trenches optimize its cash flow and develop an exit plan to strategizing new financial opportunities, the Lavoie team is glad to be along for the ride.
At Lavoie, we combine technology and strategic thinking to give you the full picture of your business—past, present, and future. Give us a call at (704) 481-6699 or fill out the contact form to talk about how Lavoie can help your growth strategies.