Fabi Preslar (we’ve learned is pronounced “Faybee”) and her entrepreneurial life fueled by SPARK Publications have been one of perseverance and thriving through opportunities to get to a sparklier creative situation on the other side.

Although it seems like she lost a great deal as a teen, courageously leaping into her own new life eventually brought about a dream life of creatively working with her family, a great company serving high-profile business owners, and receiving national recognition. As a firm, SPARK Publications has won over 250 industry awards celebrating their marketing design and publishing work for clients.

Although little of this came easy, Fabi has been awarded an international 2021 Gold Stevie Award for Chief Happiness Officer of the Year, a national 2020 FOLIO magazine: Top Women in Media, was inducted into the 2019 North Carolina Women Business Owners Hall of Fame, and the 2018 First-Generation Family Business of the Year by the Charlotte Business Journal, and as Woman Business Owner of the Year by NAWBO Charlotte in 2017. 

We had a quick conversation with Fabi about her entrepreneurial life, providing her such a deep opportunity for personal growth while creating a successful business publishing for other entrepreneurial rock stars.

You are the founder of SPARK Publications. Tell us how you got to where you are now.

My business ownership story started several generations ago with my great grandfather and numerous other family entrepreneurial attempts. Each one ended with great detriment to the livelihood of our family. My parents immigrated from France to start their young married life. My parents, sister and I lived in many places including Canada, Bahamas, Paris, as well as various places along the East Coast in the United States. The summer before my senior year of high school, the restaurant my parents launched in Columbia, South Carolina, closed, which led us to lose our home and the farm we lived on. A family friend in North Carolina opened up her home to take in my family. Once my parents got back on their feet and started their new lives, it was time for me to start my own life. At seventeen, I moved to Charlotte without family support, no car, no money. I knew no one. I worked three jobs to put myself through Central Piedmont Community College to become a graphic designer. From there, I slowly built a life of creativity, love, and business as I worked as an art-director, general manager, and designer for various firms. While working at the Charlotte Observer, I met and married my husband, Larry, less than six months from when we met. At twenty-two, I gave birth to our daughter, started my first business, and then merged that graphic design business with a small printing company to form a corporate newsletter publishing company. That ended after six years with some really hard business lessons learned.

Today I am the founder and president of SPARK Publications, a twenty-four-year-old national award-winning, publishing firm specializing in custom magazines for trades and association and independently published non-fiction books to help grow businesses, brands, and platforms. Every day I get to work with my husband, daughter, a great team of SPARKlers, and a client base beyond my wildest dreams.

What has surprised you about owning your own business?

My biggest overarching surprises are the depth of what I’ve learned about myself and the amazing opportunities that come my way each year. I launched SPARK Publications with several goals: 1) to spend time with my family (everyone was spending more time with my husband and daughter than I was). I hadn’t placed the proper focus on my role as wife and mother, and I really wanted to. The first six years were home-based. 2) I’d gathered so much knowledge and applied skills as a designer, pre-press tech, the many steps in publishing and customer service, I couldn’t find a position that encompassed all the skills and creativity I had to offer. 3) I had lived life so fast from the age of seventeen that it was time for me to emotionally and spiritually get a better perspective, grow up, and truly discover who I am and how to best live my purpose (be careful what you ask for!).

Ten years into this business journey, my husband joined and at twelve years, my daughter became part of my firm’s full-time team. This enabled us, along with my other SPARKlers, to continue to grow ideas from my heart along with their exceptional talent. I have deep gratitude for these beautiful surprises. Owning a business brings constant surprises. I’m learning to celebrate the fun ones and more easily work through the tougher ones.

What’s something new you’re learning right now?

I love the impact my team makes with our magazine and book clients. Lately, the requests for me to become an entrepreneurial speaker, guide, and consultant are growing. I’m getting to vulnerably and authentically help business owners get clarity to love their life and businesses even more. I’m doing more speaking and workshops around the topics of “Fabulous F Words^TM to Fuel Your Future Story” and the fun concept of “Flailing Forward^TM”. I didn’t think I’d love it as much as I do. My time is currently limited to serve those increasing clients and opportunities while growing and managing SPARK Publications and SPARK Digital Design^®. A third venture has me learning to get much better at scheduling my energy and time.

What advice would you give your younger self?

Although most who meet me for the first time wouldn’t know, I’m a deep introvert and still struggle with a lack of confidence. So, I’d let baby girl Fabi know that everything she experiences is going to be of value in a future situation. Everything gets you ready for the next thing and the next thing will be less hard because of the previous hardships and lessons. Be confident that you’re always on the right path for the next great lesson and experience. And have a bit more fun—hard times and challenges are a way of life and so are the good times.

Who are your mentors?

Joan Zimmerman, Dee Dixon, and Sara Blakely (from afar) are some of my business mentors. I was recently selected for a page feature in Entrepreneur magazine. When the printed issue arrived, and Sara Blakely was on the cover and our features were just a few pages apart…that was an energetic nerdy dance celebration moment for me.

Dee and Joan have always been there to cheer me on and provide that needed real-world kick and kindness just when I needed it most. Even with a great family, having mentors that can call you out and cheer you on is priceless. I’m paying it forward now with several amazing women in business.

When Devin Allen’s grandmother fell into a coma, doctors offered a grim prognosis: She would never wake up. But the hospital’s nurses had hope.

“They were a positive light,” says Allen. “They told us, even though she wasn’t interacting with us, that we could talk to her and play her favorite gospel music. They gave us something to hold onto during a very difficult time.”

When her grandmother did wake up, Allen decided that she would provide families with that same glimmer of hope. She would become a nurse. 

Today, as an RN at Atrium Health in Charlotte, Allen’s goal is to help patients be partners in their care, not just participants. As such, she offers patients alternatives to prescription drugs and crafts holistic health products through her business, Soul Food Healing Company. 

We sat down with Allen to hear more about her approach to wellness.  

What’s the difference between traditional and holistic medicine? How did you learn about alternative medicine?

Traditional medicine is what we’re all used to seeing: prescription medications, over the counter ointments, injections, and so on. Holistic medicine is in a realm of its own. Holistic medicine uses acupuncture, healing herbs, teas and syrups, to name a few, that have been proven to help treat common ailments, such as anxiety, headaches, insomnia, and arthritis pain. 

Let’s dig a little deeper here: What initially lit the fuse and sparked your passion for holistic medicine?

My niece recently started attending daycare and she was bringing tons of germs home. Well, guess who was catching all of her colds. During this time, my niece would be fine, running around, full of energy, and there I was, completely debilitated in bed, not feeling well at all. So, like most people, I went to my doctor to get a prescription. Often, I would finish the prescription, but I would still be feeling terrible, and in some cases I would actually feel worse than I felt before I took the medication.

After catching several of these colds from my neice, I knew I needed to find an alternative — something I could take that actually made me feel better. Something natural, free of preservatives, dyes, side effects, and chemicals. This was a pivotal moment for me, I began researching and testing out my own recipes. I can recall a specific time when I was sick for two weeks. When I took a dose of the elderberry syrup and turmeric tea I made, I began to feel much better just a few hours after. 

What services do you provide through Soul Food Healing Company?

A customer might come to me and say, “Hey, I’ve been struggling to sleep at night. Do you have anything natural that will help?” I might have a tea blend or a syrup that I’ve crafted. Additionally, I have often made recipes that are unique to what my clients are struggling with. 

Of course, in addition to being a business owner, you are a nurse. How does owning a holistic healing company affect your ability to provide patient care? 

Having an understanding of holistic medicine has made me a stronger nurse. Now, my mindset has been expanded in terms of options for treating various conditions. Many people have been taking prescription medications for years and have yet to see improvements in their health. There are so many people who are excited to try something different and who often see rapid improvements when they switch to holistic remedies. 

Healing your body through natural foods and holistic medicine has been around for a very long time, but it’s not my job to convince anyone to switch to this lifestyle. My goal is to provide an alternative option for those who are interested, and in most cases, for those who are simply sick and tired of feeling sick and tired. 

What unexpected challenges have you faced, both as a registered nurse and as a business owner?

As a nurse, there were many struggles we all had to face associated with the pandemic. We had to learn how to care for patients with a virus that we hadn’t seen before, all while dealing with the constant changes in hospital policies and procedures. Taking time to decompress during the pandemic has certainly been one the biggest challenges. 

As a business owner, my main challenge is meeting the demand — ensuring the products get to those who need them as soon as possible. It’s also important to me to network with other people in the natural health community. 

You have been a registered nurse for seven years now. How do you continue to grow and evolve as a practitioner?

I have been intentional about venturing out and exploring a wide range of areas of nursing. Upon graduating, I worked in critical care. This was a significant challenge, but I gained a wealth of knowledge and experience.

Working in critical care also gave me the confidence I needed to start travel nursing. When working in this field, it is critical to be confident in who you are as a nurse. The process is extremely fast paced — often you’re in a new city,  state, and sometimes a new country. Travel nurses often have only one day of orientation before they are out on their own, compared to the 1-3 months most new hires receive. I was blessed with the opportunity to travel to California for a while, during this experience many of my patients were Spanish speaking only. This was very challenging, but it made me a better nurse. Now, I’m able to communicate with Spanish-speaking patients more efficiently. I am currently pursuing my Master’s in Family Nurse Practitioner, while also being involved with committees that work to identify opportunities for improvement in the nursing field. These committees help us progress forward as a profession. 

Can you talk more about your committee work? What problems are you trying to solve?

Far too often in nursing we have people making decisions for us, even though they don’t always understand the different challenges that we experience. My goal is to help bridge that gap. 

Do you have any other passion projects?

There are many communities in Charlotte that do not have access to fresh produce. These communities are considered food deserts. My goal is to help eliminate food deserts, by providing access to fresh foods and promote improvement in health quality. I have cultivated a community garden that is a source of fresh produce for underserved communities who are living within these communities. 

That’s such important work. How did food access become an interest of yours?

Unfortunately, ailments like hypertension and high cholesterol, to name a few, plague the African-American community as well as some other underserved communities. Though these diseases can be hereditary, often disease prevalence is about access — or lack thereof — to healthy foods. 

In nursing school, we had an assignment where we had to spend a day in the life of someone who lives in food deserts, and the journey they must embark on to obtain healthy, fresh foods. Through this process, I was able to gain a better understanding of the struggles of these communities. As a group, we took city buses, evaluated the costs, and so on. This experience sparked something in me. I started to think: How do we make it easier for people to access healthy food? How do we eliminate or reduce some of these common ailments that occur disportionately in these communities?

When caring for patients in the hospital, I see patients on multiple medications who have no knowledge of what their medications are for. 

My dad, for instance, was a newly diagnosed diabetic, I remember him mentioning to me that nobody discussed the importance of changing his diet and exercise, even though this is one of the most therapeutic steps you can take when managing diabetes. The vital importance of eye exams 1-2 times a year and checking his feet daily for wounds, was also not taught to him. 

Do you think community involvement allows you to be the best practitioner possible?

Absolutely, connection to the community is one of the most important things to me. It keeps my heart centered and reminds me of why I was called to do this work. It keeps us human. As nurses, if we feel disconnected, a patient can become just a number. Most will stop going the extra mile. It is so important in healthcare to provide people with options and allow them to be involved in their care. Asking people questions such as – “What’s working well for you?”, “What are your goals?”, and “How do you feel about  your current treatment regime?.”  It is my desire to change the healthcare narrative and help people become actively involved in their own care and treatment plans.  

Before Emma Allen emerged as a successful financial professional, she was Chuck E. Cheese — the iconic mouse who cheers on children as they win arcade games and eat pizza. 

“That was probably the worst job I’ve ever had,” Allen laughs. “The outfit weighed 100 pounds and kids would knock me over. My teammates thought it was funny.”

Though Allen doesn’t miss those days working at the family entertainment center-turned-pizzeria, she doesn’t regret them. “Nobody wants to be Chuck E. Cheese, but it was on the path to where I needed to be,” she says.  

Since January 1999, Allen has managed Emma Allen State Farm, an insurance agency in Charlotte. In this position, she has helped thousands of families achieve financial literacy. She has also mentored the next generation of financial professionals. 

We chatted with Allen to learn a thing or two about personal finance. We also spoke about how to pursue your dream job, even if you are weighed down by a Chuck E. Cheese costume.   

State Farm Insurance does business differently. How do you get that point across to potential customers? 

Our best cheerleaders are people who’ve done business with us over the past 30 years. Because I’ve been at it so long now, people are referring their grandkids to me. That’s really the biggest testimony about who we are and what we’ve done. 

There are a lot of people who get into this financial services business and they’re in it for a year or two. But there aren’t that many people who have been in it for 30 years and have the kind of reviews that we have. That really is our barometer.

What specific services do you provide?

We sell traditional policies like home, life, and auto insurance. But we also provide free financial planning for everything from building your basic budget to knowing what things ought to be part of your long-term financial plan. 

What about your character has helped you maintain such a long and successful career in this industry?

I would not provide a service for you and your family that I don’t currently provide for me and my family. So, oftentimes, I’ll turn my computer around and show people the products that I’ve had and how they have performed. That makes a difference to people. 

Even when people come to me and are thinking about a financial plan, I say to them, “Shop around. There’s no pressure. If you find a plan that you like better, I’ll review it for you.” Not many people are willing to do that. 

Throughout your career, you have held very forward-facing positions. Have you always had a knack for interacting with people? Or did you develop those skills over time? 

It was quite intentional. From the time that I was in junior high school, I saw how people in my minority community were treated by the bankers, insurance agents, and other financial professionals in my town. So, quite intentionally, I decided at a very young age that I was going to be an advocate for financial literacy. 

There’s no question that there are people who have preconceived notions about who they want to do business with. Some of those people are people of color. Some of those people are not people of color. I had to learn to chart my own path. There are people that don’t want to do business with me because I’m a woman or because I’m a woman of color. And I’ve decided to let the success of my clients and their families tell our story for us.

I tell my team, “We are not here for everyone. We are here for the people who are on the same path as us and who want to do business with us.”

You have been in the industry for 30 years. What has changed? What do we still need to work on to help underserved communities achieve financial literacy? 

What I’m noticing is that my generation understood the need for savings and the need for insurance coverages, but didn’t have the right distribution sources. They needed people who were willing to teach them about the right products.

What I’m experiencing now is that the younger generation — people in their 30s — seem less concerned about that kind of stability. For example, many people believe that life insurance is just for death. And it’s not. There are many ways to use life insurance as part of a financial strategy. 

How has your company pivoted to adapt to these cultural changes?

We’re having to meet people where they are to tell the story. Social media is now a really big part of what we do. My community involvement has also shifted so that I’m in places where I can meet these folks. I’m broadening my horizons so that I capture this generation that, frankly, needs more education. 

We also hire young people in our firm. We want people to do business with people they can relate to and who look like them. So, I’m here to coach, train, and build a new generation of financial professionals. That’s part of my legacy.

You’re obviously very passionate about financial literacy. What advice would you give to someone who is struggling to find a passion and leverage it to advance their career?

I’m not naive. I’m aware that people every day have to, for whatever reason, go to a job that they don’t like. There’s no shame or embarrassment in doing work that you don’t like. However, while you’re doing that work, prepare and dream. Write it down and crystalize where you want to be. Be as specific as possible and start working toward that. 

I’ve heard people say, “Oh, I’m going to step out on faith. I’m going to leave this job that I hate because I really want to do this or that.” Well, I’m not going to jump out of a window when I don’t see anything underneath that might break my fall. We need to prepare first, whether that looks like networking or saving six months — though really it should be 18 months — of an emergency fund. All that preparation matters and puts you on the path to your ultimate dream.

Can you think of a time when you were dreaming and preparing while working a job that wasn’t your calling?

I’ve had a number of jobs and bosses that I hated. For instance, I managed a call center and that was a job from hell. But I put a date in the sand in my own mind and noted the things that I needed to accomplish.

One of those things was to get a few mentors who were where I wanted to be. It’s so important to be around people that you want to be like, not necessarily from an income perspective but from a personality or internal competence perspective. These folks are always pouring into you. 

Do you still have mentors?

Absolutely. Some of the young people in my office teach me things every day. I consider them mentors. I think defining who your mentors and coaches are more broadly is a valuable asset. Some people would say, “Oh, that person has a job that I did 10 years ago. They don’t have anything to teach me.” They may not have anything to teach you from a career perspective, but they may have something to teach you from a cultural or human perspective.

What is something you have learned recently from one of these mentors?

I’m somebody who didn’t know how to turn a computer on, so Instagram and Facebook were completely foreign to me. I have learned so much in the last 24 months from my younger coaches and mentors. 

Hindsight is 2020. Is there any advice you wish you had given your younger self?

I would have started my financial plan a whole lot earlier. What if I had started right after college, at 23 years old, just putting a little bit of money away? What if I had started buying some real estate? I guess the bigger lesson is don’t wait for the motherlode. Take smaller opportunities consistently because they may grow into something really, really large.