As you may have noticed, we recently launched a new website in addition to a new brand look in the form of an updated logo, colors and tagline. We embarked on this re-branding journey a few months ago because we wanted our brand to better represent our unique position in the market as a nontraditional accounting firm that also focuses on cloud-based accounting software solutions. We believe that our new brand better displays our role as a strategic and innovative partner to our clients.
The website has been entirely re-designed to aid visitors in navigating through our offering. First of all, the design is simpler and thus easier to navigate. Additionally, we have focused on improving content to better educate visitors on our offering and company information. Our solutions are now listed in our main three categories: software, outsourced accounting and projects. Additionally, visitors can also navigate through the industries we work with (software companies, business services, private equity and venture capital, and healthcare).
Since 2009, our main focus has been to help our clients in accounting and technology solutions; however, our old logo did not tell this story. Therefore, we are very excited with our new logo that has specifically incorporated design elements from accounting and technology. The “o” in Lavoie is interestingly based on the design of an abacus; a counting frame that was used as a calculating tool before the Hindu-Arabic numeral system was adopted.
New Tagline – “Efficiency Reimagined”
“We are very excited to reveal our new and fresh look and tagline, which speaks toward our innovation and ability to help clients reimagine new ways to accomplish their goals,” said Sharai Lavoie, CEO and Managing Member.
Needless to say, we are excited for our new look and hope you enjoy browsing our new site!