Financial Planning for HealthTech Companies: Strategies for Success

Financial Planning for HealthTech Companies: Strategies for Success

HealthTech is one of the most dynamic and rapidly evolving industries. Financial planning plays a crucial role in helping companies not only survive but thrive in this complex landscape.

Because HealthTech companies face a wide range of challenges and opportunities, they require customized financial strategies to manage their growth, comply with regulations, and sustain innovation.


Understanding the HealthTech Landscape

HealthTech is experiencing unprecedented growth for several reasons: technological advances, an increased demand for personalized care, and a greater focus on preventive health.

Meanwhile, trends like telemedicine, wearable devices, and AI-powered diagnostics are creating new opportunities—and challenges—for companies. HealthTech companies can remain competitive and innovative by staying on top of current trends.

Regulatory Considerations

Healthcare regulations are constantly changing, and between HIPAA, international standards, and FDA approval requirements, keeping on top of these regulations is more than a full-time job.

HealthTech companies must be proactive. Understanding regulatory requirements and staying on top of changes will help companies design products and services that are legally compliant from the outset, reducing the risk of delays and cost overruns.

Funding Environment

The landscape for HealthTech financing is robust. These companies often receive investments from venture capitalists, angel investors, and strategic partners who want to be on the ground floor of the next smartwatch EKG or AI diagnostic tool.

But securing funding isn’t always easy. It requires a solid business plan, a demonstrable value proposition, and clear pathways to profitability. Understanding each investor’s preferences and criteria can help you tailor pitches and improve your chances of securing funding.


Key Components of Strategic Financial Planning

Budgeting and Forecasting

It’s essential for any business to accurately budget and forecast—but the stakes are far higher in competitive industries like HealthTech. Companies must account for regulatory costs, R&D expenses, and market expansion.

This means you need dynamic forecasting models that adjust to both outside market conditions and your internal company performance. This helps leaders make time-sensitive strategic decisions while enabling your company to adapt to whatever the future has in store.

Lavoie CPA can help with your HealthTech financial planning needs. We’re a direct implementer of Sage Intacct, a leading cloud-based financial management software. Our outsourced accounting services let you seamlessly integrate Sage Intacct into your management software. You’re able to see nearly limitless perspectives of your company’s finances with just a few clicks.

Cash Flow Management

Effective cash flow management is the lifeblood of HealthTech companies. It ensures these companies can meet their financial obligations while also investing in growth opportunities.

This means meticulously tracking revenues and expenses and doing what you can to reduce operational costs. You’ll also need to maintain enough liquidity to weather any unexpected financial challenges. Two essential practices to avoid running into liquidity crises are (1) implementing cash flow forecasts and (2) setting up emergency funds.

Capital Allocation

Strategic decisions on a company’s capital allocation will determine its long-term success. HealthTech companies need to prioritize their investments in high-impact areas like R&D, technology infrastructure, and market expansion. These sectors are the most likely ones to drive sustainable growth.

Companies should also regularly review their capital allocation decisions to ensure resources are directed toward the most promising opportunities. These decisions should be regularly reviewed and adjusted as the company’s strategy evolves.

Risk Assessment and Mitigation

Identifying and mitigating financial risks is crucial. HealthTech companies face unique risks from frequent regulatory changes, technological obsolescence, and market competition.

Developing robust risk management frameworks can help mitigate these risks and safeguard a company’s financial stability. This framework includes conducting regular risk assessments, implementing internal controls, and developing and testing contingency plans.


Funding Strategies for HealthTech Companies

HealthTech companies can acquire funding from a variety of sources. There’s no one-size-fits-all approach here—from venture capital to government grants, the right approach for your business will depend on your needs and goals.

Venture Capital

One of the main sources of funding for HealthTech startups is venture capital (VC). And not only do VCs provide capital, but they can also lend their industry expertise and help companies make valuable connections.

But securing VC funding requires a compelling business model and clear growth trajectory. Company leaders should continually work on building strong relationships with venture capitalists and understanding their expectations. By knowing your target audience, you’ll be able to adjust your pitch and enhance the chances of securing an investment.

Angel Investors

Angel investors can provide early-stage funding and mentorship to HealthTech startups.

Building these relationships, especially with angel investors who have HealthTech experience, can help your company gain early traction and navigate initial market challenges. Angel investors often offer more flexible terms than VCs. They can also be crucial for bridging the gap between the seed stage and larger funding rounds.

Government Grants and Incentives

Many federal and state governments offer grants and incentives to support HealthTech innovation.

It’s important for companies to explore opportunities for non-dilutive funding, which can reduce financial pressure and support critical R&D activities. Keeping track of the grants available and understanding the application processes can help you boost your company’s balance sheet without diluting ownership.

Strategic Partnerships

Companies that form strategic partnerships with established healthcare organizations can gain access to capital, industry knowledge, and market channels. These partnerships can accelerate a new company’s growth and enhance its credibility in the market. Strategic partnerships and collaborations can also lead to shared resources, co-development opportunities, and access to new customer bases.


Financial Metrics and KPIs for HealthTech

Being able to calculate key performance indicators can give you an instant snapshot of your company’s health. Some of the measures you can track using Sage Intacct include:

Customer Acquisition Cost (CAC)

As the name implies, CAC measures the cost of acquiring a new customer. The lower a company’s CAC, the better—and of course, keeping current customers is generally cheaper than acquiring new ones.

By optimizing marketing and sales strategies, HealthTech companies can lower their CAC and improve their profitability. Using platforms like Sage Intacct can help you analyze the effectiveness of different acquisition channels. This will let you allocate your company’s marketing budgets as efficiently as possible.

Lifetime Value (LTV)

LTV estimates the total revenue generated from a customer over their engagement period. A company’s long-term success relies on maximizing LTV through excellent customer service and continuous innovation. Implementing customer retention strategies and offering value-added services can also increase LTV.

Burn Rate

Burn rate measures the rate at which a company spends its capital. HealthTech companies must monitor their burn rate closely to secure enough runway to achieve key milestones and get additional funding.

Understanding your company’s burn rate to cash reserve ratio can prevent you from running into any unexpected financial crises. It will also ensure sustainable growth.

Regulatory Compliance Costs

Complying with healthcare regulations is necessary but expensive.

And because non-compliance can land you in legal hot water and rack up hefty fines, it’s essential to track these expenses closely. You can mitigate your risk of non-compliance by allocating enough resources for all necessary compliance activities and staying updated with regulatory changes.


Balancing Innovation and Financial Stability

There’s never enough funding to do everything; a company’s innovations and investments must be balanced with their need for financial stability.

R&D Investment Strategies

Companies should prioritize projects that have the highest potential for market impact and return on investment. Developing a structured R&D process and regularly reviewing your project portfolio can help you make informed investment decisions.

Scaling Operations Efficiently

Companies must optimize their operational processes to ensure their infrastructure can support growth without compromising quality. Always strive to optimize by implementing lean management practices and regularly reviewing and improving your processes.

Managing Intellectual Property

Protecting intellectual property (IP) is another crucial task. HealthTech companies must invest in robust IP management strategies to safeguard their innovations and stay competitive. This includes securing patents, trademarks, and copyrights and tracking potential infringements.


Exit Strategies and Long-Term Planning

Once your company has begun to enjoy some success, it’s time to make an exit plan. Even if you’d like to stick with this company for a while, it’s always good to have options at your disposal.

An initial public offering (IPO) can give HealthTech companies both capital and visibility. Preparing for an IPO involves rigorous financial planning, regulatory compliance, and strategic positioning. Companies must ensure their financial statements are audit-ready and their governance structures are robust enough to meet the market’s expectations.

Meanwhile, long-term sustainability requires a focus on continuous innovation, financial prudence, and market adaptation. Regularly reviewing and updating your company’s strategic plan will ensure it remains agile and can adapt to changing market conditions.


In Closing

Effective financial planning is the cornerstone of success in HealthTech, and having an expert by your side is one of the best ways to keep track of your financial metrics. At Lavoie CPA, we understand the unique challenges and opportunities in HealthTech, making us a go-to financial partner for companies at all stages of growth.

As this sector continues to evolve, companies that prioritize robust financial planning will be well-positioned to capitalize on emerging opportunities and drive industry innovation. Give Lavoie CPA a call or contact us to start the conversation.

What Is Driver-Based Planning and How Can It Give Your Company a Competitive Edge?

What Is Driver-Based Planning and How Can It Give Your Company a Competitive Edge?

Budgeting often leaves business professionals drifting aimlessly in a sea of details.

With so much information available, they struggle to determine which factors will propel their company forward and which will sink it altogether.

Fortunately, driver-based planning can serve as a beacon.

Intuitive and flexible, this budgeting technique allows companies to identify which factors have the greatest impact on financial performance. The budget is then built around these factors, also known as key drivers.

The result? A nimble and responsive budget that eliminates white noise by focusing on variables that actually move the needle.

Keep reading for more insight into this innovative budgeting technique.

What Is Driver-Based Planning?

Traditional budgeting methods focus heavily on details that have little impact on the bottom line. Comparatively, driver-based planning focuses on key drivers that are vital to a business’s financial performance and future success. 

Though key drivers vary from industry to industry, common examples include:

  • Call volume
  • Quantity Produced
  • Product price

With driver-based planning, organizations can create models that explore the causal relationships between key drivers and financial outcomes. These models can then be used to make operational decisions.

Driver-Based Planning in Action

At its simplest, driver-based planning helps businesses bridge the gap between budgeting and everyday operations. 

Your company can implement this forecasting technique in four steps.

Step 1: Identify Qualitative Goals

Much like in traditional budgeting, a driver-based model begins with an understanding of what your company hopes to accomplish.

This goal doesn’t need to be overly complicated or even very specific. It can be as simple as “drive revenue growth” or “increase profitability.”

Step 2: Establish Quantitative KPIs

After determining your high-level qualitative goal, map out how you will measure success. For most companies, this involves establishing key performance indicators (KPIs).

Common examples of KPIs include net profit, operational cash flow, and inventory turnover.

Step 3: Isolate Key Drivers

Now, your company must determine which factors – or key drivers – have the greatest impact on those KPIs.

Hundreds of variables may affect a company’s bottom line. The objective is to isolate those that matter the most.

Step 4: Develop the Model

The last step is to create a quantitative model based on your company’s key drivers. But a successful driver-based model can take days, if not weeks, to develop in a spreadsheet.

Fortunately, financial planning and analysis (FP&A) software can minimize legwork while delivering a more precise and accurate forecasting system.

Selecting Key Drivers With Momentum

Driver-based planning is grounded in the Pareto Principle.

Also known as the 80/20 Rule, the Pareto Principle states that 80% of outcomes come from 20% of causes. In layman’s terms that means your company’s financial performance hinges on a handful of inputs. 

Determining which inputs – or key drivers – are worth your attention can be challenging. However, key drivers should be easy to manipulate. In other words, your company should be able to control key drivers with a high level of accuracy. 

For example, the number of sales representatives can easily be increased or decreased. However, the sales representative attrition rate is less predictable and harder to change.

Why Businesses Are Adopting a Driver-Based Approach

An increasing number of companies are moving away from traditional models and toward the driver-based approach.

Why? Because this innovative methodology has clear advantages over the budgeting techniques of yesteryear. 

1. Driver-based planning puts the focus on key metrics that impact organizational success.

Traditional models adopt a bottom-up approach, forcing the C-suite to wade through irrelevant information. But with a driver-based model, businesses can drill down on the metrics that actually matter.

2. Driver-based models allow teams to quickly assess the impact of internal or external changes.

In a rapidly shifting economy, the ability to pivot on a dime is invaluable. Luckily, driver-based plans allow companies to manipulate variables, run different scenarios, and determine how imminent changes could impact the bottom line.

3. Driver-based approach nurtures operational alignment.

Driver-based models link financials to the everyday activities of your company. This encourages finance professionals to collaborate with department heads to truly understand which inputs are linked to improved performance.

4. Driver-based models ensure data integrity.

The sheer volume of information associated with traditional models contributes to inaccuracies. But with driver-based planning, companies can focus on collecting a small amount of accurate, valid data.

5. Driver-based planning helps stakeholders see the big picture.

The chief advantage of driver-based planning is simplicity. This budgeting approach allows your company to explain – in plain language – the causal relationships between key inputs and profitability to stakeholders.

How Driver-Based Financial Planning Tools Maximize Precision

Driver-based models can give companies a competitive edge by illuminating key drivers that affect the bottom line.

However, building one of these models in a spreadsheet can be tedious, requiring days of work from even the savviest of finance professionals. Worse yet, most spreadsheets get bogged down by the macros and equations needed for these models.

Luckily, there’s a better solution. Driver-based FP&A software can offer cutting-edge precision and customizable forecasting solutions with a single click.

Lavoie CPA and Jirav Software Solutions

At Lavoie CPA, we are dedicated to delivering strategic support so that businesses can focus on what matters most: catalyzing growth. With this in mind, we have partnered with Jirav, a driver-based financial planning tool, to help clients soar to greatness.

“Jirav gives business professionals the clarity needed to make their next big move.”

— Sharai Lavoie, CEO of Lavoie CPA

As our preferred FP&A software, Jirav gives you a real-time look at financial projections. Rather than build budgets from last year’s stale data, you can rely on Jirav to help you visualize the future and test out different scenarios based on key drivers.

Contact Lavoie’s financial experts to see if Jirav is the right software solution for your business.

Top Private Equity Accounting Mistakes & How To Avoid Them

Top Private Equity Accounting Mistakes & How To Avoid Them

Accounting is one of the most important ingredients of success for private equity firms large and small. 

When outsourced accounting is optimized for the best practices of private equity, it becomes an additional catalyst for success. On the other hand, if accounting is not done properly based on the unique aspects of a private equity firm, the results can seriously hinder performance.

In order for private equity accounting to be a catalyst for success, it needs to be competent and actually bring value in several key areas including:

  • Leveraging next-generation automated accounting technologies to enable scale
  • Seizing any and all opportunities to put in place real-time accounting reporting
  • Extracting value from accounting practices to support strategic growth 

While the goals for private equity accounting teams are clear, reaching them can prove challenging. In this article, we want to take a closer look at a few of the most common accounting mistakes made by private equity firms and how those mistakes can be prevented.

3 Private Equity Accounting Mistakes & How To Avoid Them

1. Failure To Scale Accounting Systems

One of the primary accounting mistakes made by private equity firms is the continued use of manual accounting processes while trying to scale growth. If your accounting team is spending most of their time manually performing tasks, the growth of your portfolio companies will be hindered.

The key to avoiding the failure to scale accounting systems is by implementing clearly defined workflows across intradepartmental teams, which are backed by automated accounting technologies. 

There is an increasing number of accounting software-as-a-service (SaaS) platforms covering a wide range of accounting functions. It can be helpful for private equity firms to consult with qualified accounting SaaS specialists to help build an ecosystem of these platforms for your firm. 

This accounting SaaS ecosystem will bring automation and scale to the accounting operations across your portfolio. Instead of hindering growth, this automation will help scale and empower your firm’s growth.

2. Making Key Decisions Based on a Lack of Real-Time Information

Private equity firm principals and partners need to have the most up-to-date accounting data as possible. 

Prior to the entrance of SaaS accounting platforms, private equity leaders had to rely heavily on the CFO for the pulse on the accounting state of affairs. And often, the CFO themselves did not have the most up-to-date accounting reports. With the introduction of an automated accounting software ecosystem we previously discussed, it is now possible for all leaders of the firm to have access to real-time accounting data. 

This real-time view of accounting reporting and performance is a game-changer for the private equity industry. Leaders of private equity firms can now make the most informed decisions possible about their portfolio companies. 

Often events can unfold rapidly in the mergers and acquisitions world, and vital decisions about the future of a given portfolio company need to be made quickly. In these situations, the old method of having to wait weeks for accounting data to be compiled is a thing of the past. With the current software ecosystems properly implemented, private equity leaders have the key information they need in real-time to make important decisions.

It is imperative that CFOs and accounting leaders avoid the mistake of allowing delays in their accounting reporting systems due to outdated technologies and processes. If these delays aren’t remedied, the leaders of these firms could end up making poor strategic decisions about their portfolio companies and that could prove very costly. 

In order to ensure you are taking advantage of all the opportunities to put in place real-time accounting reporting systems, it is helpful to partner with a consultant that has the ability to understand your unique portfolio and where those opportunities exist. Doing so will result in tremendous benefits for the leaders of your firm when it comes time to make big decisions about the future.

3. Mismatched CFOs

Selecting a CFO for your private equity firm is one of the most important decisions you will make. One of the key roles your CFO should play is in knowing how to use accounting practices to aid rapid growth.

As we discussed earlier, many private equity firms have a growth focus. The mistake that is commonly made is when a private equity firm hires a CFO who does not have robust experience in running the accounting practice to maximize the growth of the organization. 

The reality is many CFOs come from backgrounds that are focused more on accounting for mature companies. In these contexts, the CFOs have not spent enough time in a high-growth environment. They may be very capable CFOs—even coming from very large enterprises. However, if they have not had experience in running a successful accounting operation towards growth, they will likely be unqualified as the CFO of a private equity firm. 

In order to avoid these mistakes, private equity firm leaders should search for CFOs with demonstrated experience in creating and running accounting systems for high-growth companies. 

For CFOs to be successful with accounting practices in a growth environment, they need to have the ability to bring meaningful strategic guidance to the leaders of the firm. This ability to bring guidance can only come from significant past experiences in running the accounting operations in sometimes volatile and chaotic growth environments.

These CFOs are not expecting to show up on day one and have tightly organized systems in place. On the contrary, they have had past experiences taking a somewhat disorganized, rapid growth situation and cleaning up the accounting operations—streamlining and scaling them in order to foster further growth.

The best way to find a CFO who could be a potential fit for your private equity firm is to ask them during the interview process what strategic growth-related guidance they have given from an accounting perspective in the past at their previous organizations.

Let Accounting Help Grow Your Private Equity Firm

At a big-picture level, the accounting practice for your private equity firm needs to be just as growth-focused as the rest of the firm. CFOs with a maintenance-only mindset who lack the ability to bring strategic accounting guidance to the table when it comes to growth, will not let your firm realize its full potential. Our team of experienced outsourced CFO professionals brings extensive knowledge and industry-specific insights to strengthen your financial decision-making for your private equity firm. 

Similarly, sticking with outdated accounting technologies and processes will hinder the growth of your firm as you try to scale your portfolio. Not only should you seek the assistance of a qualified consultant to help you select and implement an accounting SaaS ecosystem, you should also have this advisor help you bring real-time accounting reporting to all the leaders of your firm. 

In the midst of rapid growth, it can be difficult to find the time and resources to take the appropriate steps you need to take to ensure the success of your accounting operation. That is why it can be helpful to find a consultant you can trust to aid you in these important initiatives for the future success of your firm. 

To learn more about how Lavoie can help your private equity firm avoid making the mistakes in this article, contact us online or give us a call at 704-481-6699 today.

Strategic Financial Planning In 2 Questions

Strategic Financial Planning In 2 Questions

Developing a strategic financial plan can seem daunting; however, it can be boiled down into two questions: what are you doing now and where do you want to be? This article walks you through the process of answering these two questions, providing a foundation for developing a financial strategy for your organization.

Question 1: What Are You Doing Now?

Every journey has a starting point and an ending point. Before you can implement a plan to achieve your financial goals, it is important to consider where you are now.

Current State of the Numbers

The current state of your organization’s numbers are a good starting point when determining your organization’s capability to meet its financial goals.  Some important questions to ask include:

  • Are you in a position of stability? Financial stability is vital to reaching “stretch” goals.  If the organization is not currently financially stable, it is important to identify this fact and develop a strategy for achieving stability as a first step in the planning process.
  • What is actually coming in/out the door? Knowing the size of the company’s cash reserves is not enough for financial planning.  How much revenue is coming into the organization and how much is going out again as expenses?
  • What is fueling the majority of your expenses? While increasing sales is one way of improving the organization’s financial footing, the ability to do so depends on the market and potential customers.  Identifying and minimizing expenses increases profits as well but is less impacted by external factors.

Culture

Achieving financial goals requires the support of the entire organization.  Take a moment to consider your organization’s culture and if the company has the maturity and ability to meet its goals.

  • Do your decisions match your vision and mission? An organization’s goals and procedures are important, but actions are even more so.  Are your decisions, both recent and historical, helping to move the organization towards its goals?
  • Would your employees agree? Employees throughout the organization can have different perspectives, insights, and recommendations.  Ask those “down in the weeds” how well the company is following its vision and mission and how they believe things could do better.

Question 2: Where Do You Want To Be?

The effectiveness of a strategic plan can only be effectively measured if there are usable metrics.  Before starting to build a plan to improve the organization’s financial position, it is necessary to define success and failure.

Targets

The first step in defining “success” for a financial strategy is defining concrete targets.  From there, the next question to ask is what do you need to achieve your targets?

  • Human Capital.  Does your organization have the human capital necessary to achieve its goals?  This not only includes headcount but access to the specific skill sets required now and in the future.
  • Acquisitions. Does your organization have the capabilities that it requires?  Are there areas of your business where things could be done more effectively or efficiently?
  • IT Investments. The IT landscape is evolving rapidly, and new solutions have the potential to dramatically improve operational efficiency and effectiveness.  Are there any IT investments that the organization should make that would help in reaching its targets?

Expenses

A failure to properly monitor and manage expenses is one of the most common ways that businesses fail to achieve their financial goals.  Gaining visibility into past, present, and future expenditures is an essential part of financial planning.

  • How can you gain more visibility into your expenditures? Visibility into expenditures is essential to identifying opportunities for optimizations and cost cutting.  How can you achieve a higher level of visibility into business operations?
  • Do you have an idea of your cash flow on a daily, weekly, and monthly basis? What level of visibility do you currently have into your organization’s cash flows?  Examining cash flows at the daily, weekly, and monthly level can help to identify potential inefficiencies and opportunities.

Beginning Your Strategic Financial Plan

Answering the questions that were asked in this article enables you to lay the groundwork for developing your organization’s financial strategy.  To learn about the next steps in your financial planning process, download the CEO’s Guide to Strategic Financial Planning.

How to Improve Your FP&A Process Right Now

How to Improve Your FP&A Process Right Now

FP&A Teams Have the Wrong Focus

According to a recent report by Adaptive Insights, CFOs want their employees to spend less time on collecting and preparing data and more time on forecasting and analysis. The survey revealed that financial planning and analysis (FP&A) teams are currently spending 53% of their time on reporting and data gathering alone.

“Reporting, whether it’s on actuals or forecast or planning should be quick. We shouldn’t be spending a lot of time on that,” says Jim Johnson, CFO of Adaptive Insights. “We should be spending much more time on the model that’s supporting it. The predictive analysis, the key performance indicators and the stuff that is really important for the company.”

There is a good reason why employees should spend more time on analytics. Oracle found that businesses who were effective at integrating financial and operating data, using analytics in processes and utilizing predictive analytics outranked their peers by 70% on profit and revenue.

How Can You Improve Your FP&A Process?

Implement a Dynamic Planning Process

First of all, your business need to incorporate a FP&A process that allow for flexibility. Rolling forecasts, for example, is one way to ensure you are adapting to market forces. Since rolling forecasts ultimately is an approach where you add or drop data on a rolling basis, you consequently have real-time insights to your performance against your predictions. APQC reported that an organization can save a median of 25 days on the annual budgeting cycle by using rolling forecasts.

“It makes no sense to use a 19th-century tool to manage 21st-century company in a volatile global economy,” argues Steve Player, a program director at the Beyond Budgeting Roundtable. “In the old days, the CFO sat in the back of the ship recording what happened. Now, the CFO stands on the bridge looking forward and adjusting for variables.” With Lavoie CPA, you can tap into the expertise of our experienced outsourced CFO services, which bring a wealth of knowledge and industry-specific insights to guide your financial decision-making.

Traditional annual budgets have limits. They often take too long to prepare, and when completed the data is already out of date. Rolling forecasts offer continuous updates to your data and a longer horizon with data up to 12-18 months ahead. Thus, you have much more accurate data and reliable insights. This, as a result, allows you to take more strategic decisions about your business.

Make it Easy for Employees to Collaborate

Collaboration among employees and management is crucial for your business. First, they help you realize your goals, but they can also aid in reducing hidden costs. According to research by CEB, hidden budgeting and forecasting costs may prevent companies from realizing their full potential of investments in FP&A improvements.

How do businesses encourage collaboration? There’s one simple answer. Leverage technology.  Cloud-based accounting software is a great solution for companies that have data that needs to be shared and aggregated by more than one employee. In addition, cloud software also allows for employees to access the same data from virtually anywhere. Finally, most cloud-based software providers offers integration with other enterprise systems, which allows you to have one source for your performance management.

Conclusion

While you may think your business is doing well enough, your competitors are advancing by implementing better FP&A processes like the ones discussed above. Don’t wait, instead, invest in FP&A processes that will help your business achieve outstanding results and reduce hidden costs.