Lavoie + Bespoke Sports & Entertainment

by Sharai Lavoie | Oct 29, 2024 | Growth

Scale with Confidence

Discover how Bespoke Sports & Entertainment leveraged strategic financial planning to become an award-winning powerhouse in just a few years. Learn actionable insights to scale your business effectively.

“It’s simple, Lavoie helped us create the infrastructure we needed. From setting up accounts payable and HR policies to recommending affordable technology, Sharai Lavoie and her team were there to give us the day to day insights we needed to keep cash flowing, flexibility to focus on sales, and proactive recommendations that enabled us to scale at the right pace.”
Mike Boykin, Bespoke’s CEO and Cofounder

Client

Bespoke Sports & Entertainment

Industry

Sports Marketing

In the high-stakes arena of sports and entertainment marketing, visionaries like Mike Boykin and Greg Busch of Bespoke Sports & Entertainment don’t just compete—they revolutionize. With over 50 years of combined industry experience and a roster of elite clients, Boykin and Busch knew that launching their Charlotte-based agency in 2014 would require more than just their proven expertise. To truly disrupt the market and compete with global giants, they needed a financial backbone as innovative as their marketing strategies. Enter Lavoie CPA, the catalyst that transformed Bespoke from a startup with potential into an award-winning powerhouse. This case study reveals how Lavoie’s tailored financial strategies became the hidden playmaker in Bespoke’s journey to the top of the sports marketing league.

The Client

Bespoke Sports & Entertainment, founded in 2014 in Charlotte, NC, is a sports and entertainment consulting and experiential marketing agency. They help brands select the right partnerships and maximize their sponsorship investment. With a collective of experienced marketers, Bespoke provides thoughtful senior-level counsel and custom marketing solutions tailored for individual brands.

The Challenges

As a new venture, Bespoke’s founders knew they needed more than just an accountant to supervise their financial stability. They required a financial strategist who could confidently run major investor meetings, take control of the company’s future, manage expenses, and augment human resource needs. To compete with some of the largest agencies in the world, they needed a foundation that included a roadmap for profitable growth while keeping the company’s vision and workforce top of mind.

The Solutions

Lavoie CPA stepped in to provide comprehensive financial support from day one. Their services covered a wide range of critical business functions, including supplementing fractional CFO duties and setting up essential financial processes like accounts payable and receivable. The Lavoie team took charge of human resource tasks such as onboarding new employees and running payroll, ensuring Bespoke could focus on their core business. Regular reporting on projections and cash flow provided valuable insights for decision-making, while operational technology recommendations and adoption streamlined processes. Perhaps most crucially, Lavoie CPA developed a living financial strategy critical for investor meetings, forecasting, and future loans, laying the groundwork for Bespoke’s continuous growth.

Successful Outcomes

With Lavoie CPA’s support, Bespoke was able to achieve significant milestones in their business development. They created the necessary infrastructure for growth, ensuring a solid foundation for their operations. The partnership enabled Bespoke to keep cash flowing effectively, maintaining the financial health of the company. This financial stability, combined with Lavoie’s handling of back-office tasks, allowed Bespoke’s team to maintain flexibility and focus on sales and client relationships. As a result, Bespoke was able to scale at the right pace, avoiding the pitfalls that often challenge new businesses. Moreover, the strategic financial roadmap developed by Lavoie provided a clear path for future growth, positioning Bespoke for long-term success in the competitive sports and entertainment marketing landscape.

In Summary

Bespoke Sports & Entertainment engaged Lavoie CPA to build a strong financial foundation from the ground up. This partnership allowed Bespoke’s founders to focus on their core business while Lavoie handled the critical financial and operational aspects necessary for success in the competitive sports and entertainment marketing landscape.

If you’d like to explore how Lavoie can help your business build a foundation for success, set up a consultation today.

Start the Conversation

Podcast: The Visionary and Powering Through Burnout

by Sharai Lavoie | Apr 14, 2023 | Finance

We are excited to share with you a transcript from a recent podcast episode in which our founder, Sharai Lavoie, was interviewed by Julie Bee on her show “They Don’t Teach This in Business School.” In this insightful and inspiring conversation, Sharai shares her experiences in powering through burnout, the transformation in how she defines success, and the importance of her team at Lavoie CPA PLLC. We believe you will find valuable insights and advice from Sharai’s journey as a business owner, visionary, and community leader. Visit this link to listen.

In this podcast episode, we talked about:

Powering through burnout
Transformation in defining success
Importance of a strong team
Monetizing passions and interests
Community involvement and charitable efforts
Balancing visionary work with daily operations
The value of key employees
Resilience and dedication of the team
Managing workload and personal growth
Coping with burnout through spirituality and determination

Transcript

[00:00:00] Julie Bee – Host: On today’s episode, I talk with Sharai Lavoie about powering through burnout, the transformation, and how she defined it. And the importance of her team. I’m Julie B, and they don’t teach this in business school.

[00:00:16] Midroll Spot: Every week, Julie sends out big ideas and easy actions that help elevate your business. She also shares some awesomeness happening in the business community.

Make sure to subscribe to the Be Awesome brief@bjulieb.com.

[00:00:34] Julie Bee – Host: Hey there, I’m Julie B, and this is, They Don’t Teach This In Business School. On this podcast, we discussed the behind-the-scenes of being a business owner. Today I’m really excited to interview Sharai Lavoie, the CEO of Lavoie, CPA. And I’m really looking forward to this because I know we’re gonna have some really fun conversations and also learn a lot about being a business owner.

So Sharai, thanks for being here. And yeah, [00:01:00] why don’t you just, let’s start off with telling me about your business and your role in the business.

[00:01:04] Sharai Lavoie – Guest: So we’ve been around for over 13 years now, going on 14 years. And we are a financial operations management firm. We don’t do taxes, and we don’t do an audit. We do partner with different firms on that side of things, depending on the size of the company or client that we’re working with.

But we focus on outsourced accounting. We lovingly call it accounting as a service. Sorry. , you may see our branding that says AAS or Get Your AAS in Gear. Mm-hmm. So that’s a A A S on that side. But we also sell and implement technology, and we have a consulting side where we do project work, system selection, process improvement, due diligence work, and quality of earnings work on that side of things.

So it’s a lot going on, but it all intertwines into each other. I thoroughly enjoy it. So I’m responsible for the direction, the [00:02:00] business development, the pivots that happen all the time. Mm-hmm. , staffing, and everything, and I have an absolutely fabulous team. That helps.

[00:02:10] Julie Bee – Host: So That’s awesome. So what is your favorite part about being a business owner?

[00:02:16] Sharai Lavoie – Guest: You know what, it’s because my favorite part of being a business owner is that I get to monetize what I love to do. I love to help people. I love to clean stuff up. I love to see things get going, and I love to see reimagine life. What could be, what’s the, what’s the next level, what could be, and I love all that stuff.

And being a business owner and what we do allows me to do that in multiple places and with multiple people. And apply lessons learned. So that part of it I love. And I also love being able to use our organization for community [00:03:00] good and charitable purposes too, because I, that’s a big part of me in this.

I think having that extension of the business is really good too.

[00:03:09] Julie Bee – Host: So I wanna ask you a question about the work that you described. I, I would put into the class the visionary elements of being a business owner. How do you make sure that you have the time, the space, and the capacity to actually do that work?

Because I know for a lot of business owners, that’s so often the stuff that gets put aside or put on the back burner, even though it’s probably the most important work we can do. How do you make sure that you have the capacity to do those things?

[00:03:38] Sharai Lavoie – Guest: If we’re talking about for me. Mm-hmm. Yeah, for the company, that’s an ongoing thing.

Sometimes that happens on Saturdays, but honestly, it happens all the time. And so I’ve tried to get into a habit of writing those things down instead of thinking that I have to have focus time because those visionary things are [00:04:00] things I get to do with my clients. Mm-hmm. But when it comes to it, it’s kinda like the carpenter’s house, right?

Mm-hmm. , when it comes to your own, You kind of ignore it sometimes, but it always comes back when you step on that nail, and you’re like, I gotta get that done. Mm-hmm. So for that, I think about it all the time. I doubt if there’s a time that I’m not thinking about it. Mm-hmm. , because I always tell the staff, like, I’m already over there.

I’m just trying to get things done so that you guys can get over there with me, and so I’m usually always thinking about those things. They’re always in the back of my mind. It’s just that I don’t necessarily say I’m gonna block two hours to. Think about this today, which I probably should, but I don’t.

[00:04:46] Julie Bee – Host: Whatever works as long as we’re getting to it. I think that that’s the main thing. I think, you know, there’s a lot of systems and processes out there, and don’t get me wrong, I love a good system and a good process, but I think you have to find, you know, you find pieces and parts of what’s offered out [00:05:00] there and make it work for you, and you kind of create your own process along the way.

So I think as long as you’re doing the work you love to do and getting to be that visionary, that’s what really.

[00:05:09] Sharai Lavoie – Guest: Yeah, I would agree with that.

[00:05:11] Julie Bee – Host: Totally. You’ve mentioned your team several times, and would you talk a little bit about how important your key employees are to you and maybe also some moments that you’re particularly proud of that they’ve, that they’ve done over the past year or so?

[00:05:27] Sharai Lavoie – Guest: I take my team very seriously. I guess I could say they’re extremely important cause there’s no way you. The firm would be where it is right now. I would be where I am right, right now without them. Mm-hmm. , and you know, we do have some very key employees, but everybody plays a part. I always try to make sure everybody understands that no matter what you’re doing, you’re playing a huge part in a much bigger picture.

And so to take that as seriously as you possibly can [00:06:00] is what we should do. And I would have to say that, you know, Matt Dewal has been instrumental. Mm-hmm. in a lot of that too. And he has just really, we play off each other very well. Be it, him being part of the team has just made a huge difference and allowed us to do some really good springboarding on that side. And we always have these aha moments where we’re texting each other back and forth about the next thing to do. So they have been, they’re kind of everything, and I, I let them know that I really do care about them and I care about their development and. Being at OI isn’t what’s the best thing for them.

I wanna see what’s best for them. And so I don’t take that part personally because I actually care about the individual, and I want what’s best for the individual.

[00:06:55] Julie Bee – Host: Is there anything that you can think of off the top of your head that you’re particularly proud of [00:07:00] your team?

[00:07:01] Sharai Lavoie – Guest: They’re resilient.

I would say I am so proud of their resilience and, actually, their service. If there’s anything community-wise, or client-wise, it doesn’t matter what it is; they are willing to jump in. And help out in any way. And it’s like 800 times outside of the scope of our work, but they will still jump in to help.

And that is, I think that says a lot about them, but they’re extremely proud of that.

[00:07:36] Midroll Spot: Julie has spoken to countless organizations for 13 years on topics including leadership, management, employee engagement, and. Workplace culture, small business ownership, and entrepreneurship. If you’d like it, an engaging, relatable, and inspiring speaker for your next event.

Book Julie to speak to your group for more details@thejulieb.com. [00:08:00][00:08:00] Julie Bee – Host: Hey, this is Julie Bee, and you’re listening to They Don’t Teach This and Business School. I’m here today with Sharai Lavoie. Hopefully, I said that right. This time I’m getting closer. , we were laughing. Yes. Before we were laughing before. Because I, I’ve known you for many years, and I’ve been mispronouncing your name, and it’s, I feel bad, but you know, you, you, you live and learn.

But anyways, I wanted to ask you, you know, we’ve talked about it.

[00:08:24] Sharai Lavoie – Guest: That doesn’t mean I love you any less. Julie.

[00:08:26] Julie Bee – Host: I love you too, and I’m so glad I finally asked you to pronounce your name for me. You know, I think we, we, I can’t remember exactly where we met. I think we met through a networking event, and then we did 10 K s B.

You know, we’ve both gone through the 10k, the Goldman Sachs 10,000 Small Businesses program, and we’ve talked several times, but I’ve never asked you to say your name for me. I always just knew your name, and so I would come in thinking, I, thinking I knew how to say your name. So anyway, it’s just these funny little things in business.

After 14 years, you think, I know, think you would have it figured out. [00:09:00] Sharai, I wanted to ask you, you know, we talked about some of the fun stuff about being a business owner, but I wanted to make sure to ask you if you have any, any experience with going through burnout as a business owner, and if you’d be willing to share any of those stories.

I’d

[00:09:13] Sharai Lavoie – Guest: I probably go through a regular cycle of burnout, but burnout is what then pushes me to the next level of things because one thing that I did determine When I get to burnout and I don’t address it, I will probably be in therapy every two seconds along that side. So I finally decided that you know what?

I have got to put my big girl panties on and get through this on that side. I am a spiritual person, believe it or not, and so I’m like, you know what, guys got me this far. He’s gonna get me through the rest. I can have me. Pity party if that’s what I wanna do because that’s the selfishness of what I wanna do.

But at the same [00:10:00] time, I should always have a plan A, B, and C. Mm-hmm. And so if A doesn’t work, I go to B. If B doesn’t work, I go to C. And if C doesn’t work, I go back. I. Always stay in prayer, but I go to prayer. Mm-hmm. , and then, you know, a comes back up again. So burnout is something I think, as a business owner, you will always experience just because of all the things that are on your shoulders.

Right. I’ve just come to the conclusion that I have to; I can sit in it for a minute, but that’s all I have is a minute. I don’t have any longer than that because I don’t want it to paralyze me. Mm-hmm. Personally and mentally, I don’t want it to paralyze the business, so I have to figure out a way to get out of that.

Mm-hmm. And for me, it’s more on a spiritual level because it’s more of, you have to get this. If the quickest way to get me to do something is to tell me, I can’t. And so [00:11:00] motivation. Yep. Great. Yeah. If you tell me, no, that’s not suited for you, or no, you can’t mm-hmm. , I will put it in your face every time. So that is the quickest way to get me to do something.

But, so because that drives me, and that sense of things is my own internal overachievement wanting to accomplish. Burnout becomes something that I know is gonna happen. Mm-hmm. , but I also have started conditioning myself as to how to push through it. And I hope that answers your question.

[00:11:34] Julie Bee – Host: I have a couple of follow-up questions, but that is pretty much the summary of what I hope business owners see after they read the book that I’ve written about burnout when it comes out next year.

But it sounds like you have accepted that burnout is going to be part of your life. Usually, on the other side of getting through burnout, you might have a breakthrough in the business of some sort. Is that fair? Are those fair statements? That is very

[00:11:58] Sharai Lavoie – Guest: fair. Yeah. [00:12:00] Very fair.

[00:12:00] Julie Bee – Host: How do you recognize that you’re in burnout?

Like, what, what is going on in your, you know, in your, just in your mind or in your, in your body or whatever? Like how do you know you’re

[00:12:09] Sharai Lavoie – Guest: in burnout? I know I’m in burnout when everything is irritating. I am very much a person who, if you can’t have fun doing it, you shouldn’t be doing it. Mm-hmm. At all. I mean, nothing should feel like work.

It shouldn’t feel like work. And if it feels like work, you probably need to do something else. And when it starts feeling like work and things are irritating me. I know I’m getting to that place of burnout because I’m not already iterating on the next thing so that it doesn’t irritate me. Mm-hmm. And so that’s how I know that I’m getting there.

Mm-hmm. And I know, okay, I need to take a moment. And get this together, even if that’s staying here at the office after everyone is left so I can have my little pity cry [00:13:00] party and then go home to my family whole mm-hmm. , then that’s what I need to do. But that’s, those are the triggers that. I know that when it’s coming.

I know it’s coming.

[00:13:11] Julie Bee – Host: You know, you also said something really important there, Sherry, about if you know it’s coming, but you might stay at the office and work late. And I think the reason I wanna highlight that very particular point is I’ve had a burnout that’s put me into that I, that I went to the emergency room for because I thought I had a heart attack.

Ha. It was a panic attack. And the cardiologist I saw basically said, do less. You know, take a vacation, take a break, take it, take it a little easier. Which is not bad advice, right? It’s not bad advice. And telling a business owner that is like just. Pouring gasoline on a fire. It’s so important to recognize that in yourself that if you know, working through whatever the problem [00:14:00] is, or spending a little bit more time at work might be the way that you actually get on the other side of burnout is so.

Crucial. I just wanted to the point that out because I think that’s very important. I

[00:14:10] Sharai Lavoie – Guest: I agree with you because I love what you said about it; it’s like pouring gasoline on the fire. Mm-hmm. Because if you tell me if I know I’m at that point and you’re like, okay, you just need to disconnect. Well, when I disconnect and go on vacation, guess what I’m thinking about the whole time?

Every single. The thing that I know is gonna be there when I get back. And if I can just carve out 15 minutes, I can get this part done. I can address this. Whereas if you just come up with a plan to get yourself to a good point and then go on vacation, then you can breathe. Mm-hmm. And when people tell you to disconnect and do all these things, it’s easy to say it.

It. A hundred percent harder to do when you know that you’ve left strings loose. And also [00:15:00] when you know that. Your team isn’t at their peak where they, you know, it’s covered like when you get back. It’s not gonna be if you disconnect; I find it very hard to completely disconnect. But if you do disconnect when you come back, that it’s not gonna be a tsunami, right.

Of things that are coming at you. Because, for me, that creates anxiety. Like that part. So for me, just powering through it, getting to a good point, and then I can not let that be a worry in my mind and lose sleep over it. And then

[00:15:33] Julie Bee – Host: you could actually start recovering from burnout,

[00:15:35] Sharai Lavoie – Guest: basically. Exactly. Yeah.

Yeah.

[00:15:37] Midroll Spot: Each and every week, Julie sends out big ideas and easy actions that help elevate yours. She’ll also share some awesomeness happening in the business community. Don’t miss out. Subscribe to the B awesome breed@djulieb.com.

[00:15:55] Julie Bee – Host: You’re listening to They Don’t Teach This in Business School, and I’m the host, Julie Bee, I [00:16:00] wanted to ask you, so we just talked about some deep stuff about burnout, and I wanted to ask you something that, that hopefully is a little bit lighter.

How do you define it?

[00:16:13] Sharai Lavoie – Guest: It is an ongoing conversation.

[00:16:16] Julie Bee – Host: I asked the deep questions here. That’s what I do.

[00:16:18] Sharai Lavoie – Guest: You do? That is like an ongoing conversation. You know what? I’m here, and I’m still standing, and that should be successful enough, really, honestly. But I will admit, honestly, for me, it’s not mm-hmm. , but it should be.

Mm-hmm. and that is something that I have to. Keep grounded in that, my level of success and my picture of success. Who I know I am and who I wanna be may not be someone else’s. Mm-hmm. , um, just because of who I am. Honestly, I reiterate success all the time because I think it’s its levels to it.

Mm-hmm. And. When you’re at [00:17:00] different points in your life, success looks different. Mm-hmm. for you? In my thirties, it looked different. I’m still in my thirties. Mm-hmm.

That’s awesome. I just perpetually stay in my thirties. Yeah, that’s right. That’s how you do it. But it just looks, it looks different all the time for me. I don’t hang my hat anymore on. A revenue number. I don’t hang my hat anymore on a number of employees or anything like that because success is way more encompassing in my total self versus just what I do, which is one question I hate when people ask what I do.

I’m more than just that.

[00:17:46] Julie Bee – Host: Oh, yeah. No, I hear you. I’m, I’ve, I’m, yes,. I’m going through that struggle right now, trying to figure out and tell people what I actually do these days. It sounded like there was a time when revenue, a number, number of employees was. [00:18:00] The definition of success and a transition has happened.

Can you talk a little bit about that transition or that transformation?

[00:18:07] Sharai Lavoie – Guest: It was more around; I think that transformation happened when you observed. So I’m a big people, watcher, observer kind of person. Mm-hmm. And have always been, but I found it very interesting, the people that I observed where they had.

What I would’ve considered a success at that time. Mm-hmm. Like, oh my God, I gotta get there. Mm-hmm. But then you look at the fallout, and you look at everything around it, and you look at it, at least for me, I looked at it in the sense of, is that really where I wanna be? And if it means that having that means all the other things, I don’t.

Like there’s a, there’s a sense of core self that, like, I don’t want it, like I’ve fought very hard to just really. [00:19:00] Pivot me to just being comfortable with just being myself and not what other people expect me to be on that side. And so it just kind of became, do I wanna give up that sense of myself for that?

And do I have to? Because a lot of times you don’t have to. It just means that it’s gonna be a lot slower for you, and that’s okay. And I’m okay with that, so, but I don’t ever want to. Lose myself and lose my grounding in the pursuit of something that once I have it, you just kind of have all these other things that I regret.

Mm-hmm. or you think about constantly of things you would’ve done differently.

[00:19:42] Julie Bee – Host: Boy, that’s an excellent answer. I, I went through that whole thing too, and I think most business owners do, whereas, oh, you.

[00:19:48] Sharai Lavoie – Guest: do get to, ’cause, in your head, you’re Martin Zuckerberg.

[00:19:51] Julie Bee – Host: Yeah. Get into X number of revenue or X number of employees.

And then what really, and I actually just had this transition last year [00:20:00] where I, I finally realized that the achievement of a goal does not define if I’m successful or not, because as soon as I achieve a. I’m like, okay, what’s next? Like, I, I, you know, I might celebrate like this, this much, but it, it’s almost like the next day I’m thinking to myself, okay, what’s the next goal?

Like, what’s the next step in this process? So I spent a lot of time last year redefining what success looks like for me outside of any goal. So, it’s, you know, laughing and being happy and being able to be me and doing things that I love because I, I, I feel for people whose only definition of success is external goals.

Because I feel like they never, they probably never feel successful because they’re always trying to get to the next thing.

[00:20:46] Sharai Lavoie – Guest: I found success when I learned how to train myself to make a really good pound cake, so that was a success for me too. ,

[00:20:55] Julie Bee – Host: I could make a Turkey. Oh my gosh, my Turkey is, my [00:21:00] Turkey is really, really, really requested on all the major holidays, said, I’m like, that is the kind of stuff that makes me feel successful as a human being.

There

[00:21:10] Sharai Lavoie – Guest: you go. Like the joy in everything out that, right? That

[00:21:15] Julie Bee – Host: is where it is. Oh, man. This has been such a good conversation, but I just have one more question I wanna ask you today. If you were asked to teach a class about being a business owner to future business owners and future entrepreneurs, what is the one thing that you would want them to learn from your class?

That is

[00:21:35] Sharai Lavoie – Guest: such a loaded question, Julie. If you

[00:21:37] Julie Bee – Host: have maybe two, two or three things, that’s fine

[00:21:39] Sharai Lavoie – Guest: too. That is crazy because I don’t know that you can teach it. Honestly, I, I honestly don’t know that you could teach it. The only thing that I would say that would be a takeaway from. Class I taught on it, so to speak, would be to make sure you’re comfortable with asking for help.

Hmm. [00:22:00] A lot of times, as business owners, we think we can do everything. We know everything. We don’t need to listen to anybody because we got it figured out, and then crisis mode hits. Be comfortable asking for help and ask for help before you need it. That is very key. And also learn how to give yourself.

You’re gonna ha you’re gonna make mistakes. You’re gonna have oops moments. You’re gonna have times when you’re like, I probably should have done that differently, that kind of thing. But allow yourself some grace with that because you’re not perfect. And even though someone may be looking to you to be that you’re not.

Yeah. And you gotta, you gotta own that. Mm-hmm. Off. and if you own that off top, it’ll make your life so much easier.

[00:22:50] Julie Bee – Host: Wow. Well, yeah, I think we are going to wrap it up right there, Sohar. I have really enjoyed this conversation so much. I’m so glad we finally got it. Got it on [00:23:00] here. Got it recorded. Yes,. I know the, uh, business owners that will listen to this will enjoy it as well.

I really want to thank you for being on the show.

[00:23:09] Sharai Lavoie – Guest: Well, thank you for having me, and thank you for picking, putting up with my crazy schedule to get this done. So I truly appreciate you for that. You

[00:23:18] Julie Bee – Host: you are welcome. And that is it for this episode, but stay tuned because I’ll be back with more lessons learned on the business owner’s journey.

I’m Julie Bee, and they don’t teach this in business school.

In Closing

We hope you enjoyed this insightful conversation between Sharai Lavoie and Julie Bee on “They Don’t Teach This in Business School.” Sharai’s experiences in overcoming burnout, redefining success, and the importance of teamwork serve as a testament to the resilience and dedication that has made Lavoie CPA PLLC the successful firm it is today. If you’d like to learn more about our services or get in touch with our team, please visit our website. As always, we are committed to helping businesses and individuals achieve their financial goals and look forward to serving you.

How Trenches Consulting Entered Growth Mode With Lavoie CPA

by Sharai Lavoie | Apr 13, 2023 | Growth

“The real success was having that partner to talk through the tough times, to handle some of the adversity, and to identify and problem-solve together—some of the things that make running the business easier”
Brad Olecki, CEO and founder of Trenches Consulting

Client

Trenches Consulting

Industry

Sports Marketing

From supply chain delays to worker shortages, many businesses have been operating in survival mode since early 2020. But for consulting companies that require each marketing campaign to deliver a solid return on investment (ROI), the survival mode gains a new dimension.

In a recent Hubspot marketing survey, 28% of marketers cited ROI as their top challenge in 2021, while another 21% expect ROI concerns to be their biggest issue in 2022 and beyond. Marketing companies can’t afford to have even a single campaign fall flat. By partnering with a financial consultant, these companies regain the time and mental energy needed to strategize and implement successful promotions.

We recently caught up with Brad Olecki, CEO and founder of Trenches Consulting, who shared how Lavoie CPA provided some much-needed financial guidance for his sports marketing company. Olecki explained how Lavoie helped Trenches gain its financial bearings and made time for senior leadership to do what they do best—making connections between brands and fans.

The Client

Atlanta-based Trenches Sports & Entertainment focuses on consulting and sales for marketing, advertising, and sponsorships in the entertainment space. Trenches tracks down sponsorships that create value for its clients, delivers brand exposure through high-profile events, and prides itself on pairing the right brands with the right partners.

Trenches knows all too well the challenges marketers face today. With the value of sponsorships constantly changing, Trenches is always on the lookout for unique partnerships that can connect top brands to their target audience.

The Challenges

With the current state of fast-paced marketing strategies, it can be tough for consultants to isolate areas they need to develop for higher growth. What’s even more difficult is trying to strategize and attract key clients while also handling financial nuts and bolts–like invoicing, growth projection, and tax planning.

Like many startups, Trenches had been managing its own finances through Quickbooks. While it has its place for general bookkeeping, Quickbooks can’t handle the big-picture planning and projection that today’s marketing companies need.
As Olecki explained, he was “just kind of bumbling my way through it, not really being effective,” when a business partner recommended Lavoie CPA. After connecting with Shari and the Lavoie team, Olecki realized how much a deep dive into Trenches’ finances would help shape the business. With Quickbooks, Olecki said, “there was no personality. There was no expert tied to it. It was limited to my knowledge and expertise,” he laughed, “which I’ve told Shari on multiple occasions I have none of when it comes to the financial space!”

Not only did Trenches need help chasing down outstanding invoices and receivables, but after spending two years in survivor mode during the pandemic, it was ready to start growing again. This meant getting a big-picture view of income and outflow, profitability, and ROI.

Lavoie helped Olecki and other Trenches leadership pursue some of the federal benefits available to businesses, including PPP loans and Employee Retention Credits (ERCs) under the CARES ACT. “These things weren’t necessarily on my radar,” said Olecki. “Lavoie provided me with the tools and the information in the background that I needed to grow and scale.”

The Solution

“A key component to the success we had working with Lavoie is that Shari understood the challenges we faced,” Olecki said. “She has an entrepreneurial spirit and approached things much like we do at Trenches, which is very, very important.” He continued, “the real success was having that partner to talk through the tough times, to handle some of the adversity, and to identify and problem-solve together—some of the things that make running the business easier.”

Along with PPP and CARES Act benefits, Trenches was able to improve its cash flow by following up on delinquent accounts while also collecting the data needed to assess its financial standing, tax liability, and other key metrics. Having this information made it far easier to run growth projections and get a better grasp on the company’s finances. And when it comes to the ROI of marketing campaigns, solid financials make it far easier to drill down into what works and what doesn’t.

“Partnering with Lavoie allowed me to do what I do best, which is run our key services and offerings,” said Olecki. “I rely on them to do a lot of that administrative work that would have fallen apart under my guys if I didn’t add it on.” Olecki noted that he “really loves the flexibility that came with Lavoie working to fit us, as opposed to us having to fit into a box they already had.”

When asked what’s next for Trenches, Olecki replied, “I think we want to continue to build and sustain… we now can enter into a little more of a growth model mindset.” From helping Trenches optimize its cash flow and develop an exit plan to strategizing new financial opportunities, the Lavoie team is glad to be along for the ride.

At Lavoie, we combine technology and strategic thinking to give you the full picture of your business—past, present, and future. Give us a call at (704) 481-6699 or fill out the contact form to talk about how Lavoie can help your growth strategies.

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Bookkeeping vs Accounting: Differences & Benefits

by Sharai Lavoie | Mar 24, 2023 | Accounting

As a business owner, managing finances and staying on top of financial obligations is crucial for success. To achieve this, businesses need two important financial services: bookkeeping and accounting. In this blog, we will explore the differences between bookkeeping and accounting services and discuss how each service can benefit businesses.

What is Bookkeeping?

Bookkeeping is the process of recording, organizing, and maintaining financial transactions. A bookkeeper is responsible for managing accounts payable and accounts receivable, reconciling bank statements, and preparing financial reports.

There are two types of bookkeeping systems: single-entry and double-entry. Single-entry bookkeeping is a simple system where each financial transaction is recorded once, either as income or expense. Double-entry bookkeeping is a more complex system where each transaction is recorded twice, once as a debit and once as a credit, ensuring that the books are always balanced.

What is Accounting?

Accounting is the process of analyzing, interpreting, and summarizing financial data. An accountant is responsible for preparing financial statements, analyzing financial data, providing tax advice and planning, and performing financial audits. There are different types of accounting services, including financial accounting, managerial accounting, tax accounting, and auditing.

Bookkeeping vs. Accounting

While bookkeeping and accounting are both essential financial services for businesses, there are key differences between the two. Bookkeeping is focused on recording and maintaining financial transactions, while accounting involves analyzing and interpreting financial data. Bookkeeping is typically more transactional and repetitive, while accounting is more analytical and focused on providing insights to help businesses make decisions.

Bookkeeping Services

Bookkeeping services include maintaining financial records, managing accounts payable and accounts receivable, and preparing financial reports. For small and medium-sized businesses, bookkeeping services can be especially helpful as they allow business owners to focus on running their business instead of spending time on financial record-keeping. Bookkeeping services can also provide insights into financial trends and identify areas where businesses can improve.

Accounting Services

Accounting services include tax preparation and planning, financial analysis, and audit support. Larger businesses may require accounting services to help with complex tax issues, financial analysis, and audit preparation. Accounting services can also help businesses make informed financial decisions, reduce tax liability, and improve overall financial performance.

Bookkeeping and Accounting for Healthcare

For healthcare businesses, like any other type of business, bookkeeping and accounting services are essential to ensure financial stability, compliance with regulations, and strategic decision-making. However, there are specific considerations for healthcare businesses when it comes to these services.

Bookkeeping services for healthcare businesses typically include the management of accounts payable and accounts receivable, payroll processing, financial statement preparation, and tax preparation. Bookkeepers in the healthcare industry must have knowledge of industry-specific regulations, such as HIPAA, and be able to manage financial data related to patient care, insurance claims, and reimbursements.

Accounting services for healthcare businesses involve more advanced financial analysis and strategic planning. These services include financial statement analysis, budgeting, forecasting, tax planning, and audit support. Accountants in the healthcare industry must have knowledge of healthcare regulations, such as the Affordable Care Act, and be able to analyze complex financial data related to patient care costs, insurance claims, and reimbursements.

One key consideration for healthcare businesses when it comes to bookkeeping and accounting services is the need for accurate and detailed financial records. Healthcare businesses must comply with strict regulations related to patient privacy and data security, so it is important that financial records are managed in a secure and confidential manner. Additionally, healthcare businesses must be able to track and report on patient care costs accurately to comply with regulations and ensure financial stability.

Another consideration for healthcare businesses is the need for specialized knowledge and experience when it comes to financial management. Healthcare regulations and industry-specific financial practices can be complex, so it is important to work with bookkeepers and accountants who have experience in the healthcare industry and understand the unique financial needs of healthcare businesses.

Bookkeeping and Accounting for SaaS

For SaaS businesses, bookkeeping and accounting services are just as important as they are for any other type of business. SaaS companies deal with a unique set of financial challenges that require specialized experience and knowledge.

Bookkeeping services for SaaS businesses include maintaining accurate financial records, managing accounts payable and receivable, and preparing financial reports. Since SaaS businesses often operate on a subscription-based model, bookkeepers need to be able to track recurring revenue and monitor changes in subscription levels. Additionally, bookkeepers may need to manage revenue recognition for SaaS businesses, which can be complex due to the nature of subscription-based revenue.

Accounting services for SaaS businesses can include tax planning and preparation, financial analysis, and audit support. SaaS businesses may have unique tax considerations, such as sales tax compliance across multiple states. Additionally, financial analysis can help SaaS businesses identify trends in customer behavior and usage, which can inform product development and pricing strategies. Audit support can also be important for SaaS businesses seeking to raise capital or undergo a merger or acquisition.

When choosing a bookkeeping or accounting service provider for a SaaS business, it is important to consider their experience and understanding of the unique challenges facing SaaS businesses. Look for a provider who has experience working with SaaS businesses of a similar size and complexity. Additionally, it can be helpful to choose a provider who uses up-to-date technology and software to streamline processes and improve accuracy.

Bookkeeping and Accounting for Private Equity and Venture Capital

Bookkeeping and accounting services play a crucial role in the success of private equity and venture capital businesses. These businesses face unique financial challenges that require the proficiency of experienced professionals to manage their financial operations effectively.

Bookkeeping services for private equity and venture capital businesses involve maintaining accurate records of financial transactions, managing cash flow, and preparing financial statements. These services help businesses keep track of their financial performance, identify potential risks, and make informed decisions.

In addition to basic bookkeeping services, private equity and venture capital businesses may require more advanced accounting services, such as tax planning and compliance, financial analysis, and audit support. These services help businesses manage complex financial issues, reduce their tax liability, and make informed investment decisions.

One area where accounting services for private equity and venture capital businesses are particularly important is in managing their investment portfolios. These businesses typically invest in a wide range of companies and assets, which can create complex accounting and reporting requirements. Accounting professionals can help businesses manage these requirements, including tracking investment performance, valuing assets, and preparing financial reports for investors.

Another important area where accounting services are essential for private equity and venture capital businesses is in managing their fundraising activities. These businesses often rely on raising capital from investors to fund their operations, which requires careful financial planning and reporting. Accounting professionals can help businesses develop and implement effective fundraising strategies, prepare financial projections and forecasts, and provide guidance on how to meet investor reporting requirements.

Choosing a Bookkeeper or Accountant

By outsourcing your financial operations to a trusted service provider, you can achieve greater success and focus on growing your business. Once you have decided whether your business needs bookkeeping or accounting services, it is important to choose the right service provider. Factors to consider:

Cost: Bookkeeping and accounting services can vary greatly in cost, depending on the provider, the level of service, and the complexity of your business. It is important to choose a provider that fits within your budget, but also provides the necessary level of service.

Experience: Look for a provider with experience in your industry, as well as with businesses of a similar size and complexity. You want a provider who understands the unique challenges and needs of your business.

Availability: It is important to choose a provider who is available when you need them, whether it be for monthly bookkeeping tasks or year-end tax preparation. Consider their response time and availability during peak periods, such as tax season.

Technology: Technology has become increasingly important in the world of bookkeeping and accounting. Look for a provider who uses up-to-date technology and accounting software to streamline processes and improve accuracy.

Referrals and reviews: Ask for referrals from other business owners or professionals, and read online reviews to get a sense of a provider’s reputation and level of service.

Communication: Choose a provider who communicates clearly and regularly with you, and who is willing to explain financial concepts in a way that you can understand.

Tips for Selecting a Service Provider

You should schedule an initial consultation to discuss your business needs and ask questions about their services.

Ask for references and follow up with those references to gauge their level of satisfaction. Look for certifications and affiliations with professional organizations, such as the American Institute of Certified Public Accountants or the National Association of Certified Bookkeepers. Request a detailed proposal or engagement letter outlining the scope of services, fees, and terms of the engagement.

Both bookkeeping and accounting services are essential for businesses of all sizes. By outsourcing your financial operations to a trusted service provider, you can achieve greater success and focus on growing your business. Contact us today to learn more about bookkeeping and accounting services.

Bookkeeping and Accounting FAQs

Q: Are bookkeeping services necessary for all businesses?

A: Yes, bookkeeping services are essential for all businesses, regardless of their size or industry.

Q: Are accounting services necessary for all businesses?

A: Accounting services are typically more necessary for larger businesses with more complex financial needs.

Q: Can outsourcing bookkeeping or accounting services save businesses time and money?

A: Yes, outsourcing bookkeeping or accounting services can save businesses time and money by allowing them to focus on running their business instead of spending time on financial record-keeping, and by providing insights into financial trends and identifying areas where businesses can improve.

Guide for Start-Ups Looking to Partner With an Outsourced Accounting Firm

by Sharai Lavoie | Feb 23, 2023 | Accounting, Startups

For investor-backed companies, like start-ups, an outsourced accounting firm, also known as a financial operations management and outsourced accounting firm, offers many benefits that allow start-ups to scale, save time, and reduce operational costs and risk. Learn how to leverage a financial partner to help you and your team keep up with the demands of expansion, regulators, and investors.

What is Outsourced Accounting?

An outsourced accounting firm is a professional firm that provides financial services to client businesses. These firms are hired to provide specific services like cost reduction, financial reporting, payroll processing, and system and process assessments. An outsourced accounting firm can provide more comprehensive and reliable services than an in-house accounting team.

Common functions that investment-backed companies outsource include:

Bookkeeping
Managerial accounting
Tax accounting
Financial Audits
Controller services
Outsourced CFO services
Financial analysis
Payroll services
Compliance
Human resources

How Investor-Backed Companies Can Benefit from Outsourced Accounting

In the early stages of development, start-ups don’t usually have an established or consistent revenue stream, making growth and long-term financial stability essential goals.

As start-ups do grow, they need the right financial infrastructure in place to handle the rising cash flow, regulation requirements, and overhead costs.

This is where an outsourced accounting firm can deliver immediate value by offering these benefits:

Build Trust With Investors

Outsourcing accounting services can be a smart move for start-ups looking to impress their investors. By working with a reputable accounting team, start-ups can demonstrate to investors that they are serious about their financial management and have taken steps to ensure accuracy and financial transparency.

Additionally, an experienced accounting team can provide valuable insights and recommendations that can help start-ups make informed financial decisions and optimize their cash flow. All of these factors can contribute to a more positive perception of the start-up by investors, increasing the chances of securing funding and building long-term partnerships.

Access to Specialists Without Overhead

No one in business disputes the value of a quality CFO, but affording one with a start-up budget can put this essential role out of reach. Outsourced accounting firms make industry-leading proficiency financially accessible. Trust our knowledgeable outsourced CFO professionals, who possess industry-specific insights and a wealth of experience, to guide your financial decision-making.

They bring a level of experience to the table that start-ups may not have in-house or cannot afford to bring in-house. By leveraging the knowledge and skills of an external accounting team, start-ups can ensure that their financial management is accurate, compliant, and up-to-date without diverting internal resources away from core business activities.

Improve Internal Controls

Without a CFO in place, investor-backed businesses have no one to spot signs of fraud, like unusual transactional or billing activity. This puts companies at greater risk, which can be eliminated with an outsourced accounting partner.

Enhanced Data Security

Financial operations management firms protect business data with encrypted cybersecurity programs. This can be a real point of confidence for a start-up’s investors and employees, knowing that personal customer or employee information is safe.

Flexibility to Scale

A good outsourced accounting firm will tailor its services to meet its clients’ most immediate needs. This is good news for investment-backed companies who need to stay financially lean. By outsourcing financial duties, a start-up can save money by limiting spending to critical areas only.

Start-ups only pay for the services they need. Plus, start-ups can scale and decrease services with the ebb and flow of businesses. With an in-house team, you have to pay salary and benefits regardless of the workload.

More Time For Growth

Outsourcing can also free up time and resources for start-ups and their leaders, allowing them to focus on growth strategies.

First and foremost, outsourcing allows start-ups to delegate time-consuming and complex accounting tasks to an external team of specialists, freeing up internal resources. This can be especially important for start-ups, which often have limited staff and resources.

Outsourced accounting for start-ups can also provide access to advanced accounting tools and technology that they may not be able to afford or implement in-house. This can help to streamline accounting processes, reduce errors, and increase efficiency, making growth an attainable reality for start-ups.

Advanced Services You Can Expect from an Outsourced Accounting Firm

In addition to the benefits above, a financial operations management and outsourced accounting firm can provide these added perks to your invest-backed business.

Cash Flow Management

Use your outsourced partner to run an analysis of your expenses and profit statements. With this information, your partner can plan effective strategies to deal with potential roadblocks.

Forecasting

Leverage your partner firm’s forecasting experience to map out strategies that address performance needs in the short and long term.
Growth and Exit Strategies

Let your outsourced accounting firm prepare business plans, forecasts, and other essential documents needed to raise more capital for growth.

Business Systems and Process Improvements

Who better than an outside financial specialist to advise on areas where your start-up can improve efficiencies? This includes things like month-end reporting, credit and collections, and even your business strategy to maximize returns.

Potential Cons of Partnering With an Outsourced Accounting Firm

While there can be some potential obstacles when working with a financial partner, most can be avoided with good communication up-front and by finding a firm that feels like a natural fit.

Outsourcing for the First Time

If you’re not familiar with using an outsourced accounting firm, you may not know how to fully leverage the firm’s capabilities. To avoid this, start-ups can ask potential partners to walk them through their typical work process.

Cost

While using an outsourced accounting firm can save investment-backed companies money, if not carefully managed, the partnership can cause costs to soar quickly. This can be prevented by asking potential partners for a detailed estimate and factors that would impact the price. Also, be upfront about your budget. A good financial partner will tailor a solution to match it.

Poor Communication

Bad communication can result in many of the issues above. From the start, make sure you and your outsourced accounting firm are in agreement on the process and modes of communication, as well as goals and objectives.

Bad Fit

Just as there are numerous types of investment-backed businesses, there are also numerous investment firms that specialize in niche sectors. Look for a firm that has experience with a company similar to your size, structure, and industry.

Tips to Help You Choose the Right Financial Partner

As we mentioned, many of the potential risks of hiring an outsourced accounting firm can be avoided if you’re able to find a firm that understands your culture, verticals, and goals. Here are questions and considerations that can help you find the best fit.

What Are Your Short and Long-Term Business Needs?

Start by taking into account your specific business needs to determine if they’ll be met in your partner’s tailored package.

What services or support do you need? What type of data is being shared with external personnel, and which tasks should remain in-house because of their confidential nature? For instance, if your company requires tax accounting or bookkeeping but not payroll processing, these duties are ideal for outsourcing.

What Is Your Budget?

If you are unsure about how much it will cost to outsource your finance and accounting services, don’t fret. You can make an educated guess based on some key factors.

Ask yourself:

How much can my organization afford to spend on outsourced services?
What specific services does my organization need?
What value will the services bring to my organization?
Are the costs of an in-house team and technology stack cheaper than the cost of an outsourced team and technology stack?

Keeping these questions in mind can help you make an informed decision about the cost of outsourcing your finance and accounting services. You can also compare and contrast pricing between your top picks.

Check the Firm’s Reputation & Experience

It is important to do your research when looking for potential providers. Check out what previous customers have to say about them, and make sure they have experience in industries or with clients similar to yours.

It is important to find a financial outsourcing partner that has experience in the industry and understands the complexities of your business. Make sure to ask for references from previous or existing clients.

Ask Questions

Here are a few questions to get you started, but you’ll likely have questions specific to your business structure.

What experience do you have working with start-ups?
What accounting software do you use and what features does it have?
What services do you offer, and what is your pricing structure?
How do you ensure the accuracy and timeliness of your services?
How do you communicate with clients?
Are you familiar with any tax regulations specific to start-ups?
What is your experience with raising capital?
What other services do you offer that may be beneficial to a start-up?
Are you willing to provide references from other start-up clients?

Next Steps

If you’re ready to start your search for an outsourced financial partner, here are a few to-do’s to complete before you begin your search:

Are you open to new and updated accounting practices?
Are you willing to share access to your financial data with a partner?
Is your team ready to adopt process improvements your financial partner may recommend?

Contact Lavoie

If you answered yes to the questions above, it’s time to find a partner you can trust. With the right partner, you can gain the knowledge, skills, and experience required to optimize your financials and reach the goals you have for your start-up.

Contact Lavoie today to learn how their experienced team of financial professionals can provide you with the support you need to successfully manage your finances. We have extensive experience supporting investment-backed companies.

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